3 comments

  • Shameel Abdulla, over 4 years ago

    tools like hotjar has helped us a lot in catching this early on. especially when the flow involves many sections and different kinds of users

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  • Sacha GreifSacha Greif, over 4 years ago

    I've heard that story many times and it sounds cool, but you got to imagine that Coke did test their sweeter formula extensively in real-life situations, and not just one-sip tests.

    This sounds like the type of TED-talk-ready oversimplification that probably omits a lot of the real details behind the story.

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    • Andrew Clissold, over 4 years ago

      Exactly, and the article doesn’t touch on brand loyalty. Just a hunch, but I feel like that might’ve played an even bigger part.

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