I’ve been following Monograph when they were offering a sort of “Square Space for Architects”. The project looked solid and well done.
I have to say though, on this, I am completely confused.
Is the audience for this project - design firms, as in digital product design or is it architectural design firms, both? I see software that overlaps with both.
There is a sub-headline - “Best Architecture Software” - and below, “The best software to run an efficient, modern design office”
The rows of products with pricing and outbound links is strange.
It’s really unclear what action the user is supposed to take when they get to the bottom, it’s very anti-climatic.
When you click on the Monograph icon at the bottom of the page, it jacks you to the homepage and is pitching this project planning system and dashboard? Is it related? Assuming so, but..
Then when you click on the pricing tab at the top of the homepage and jacks you down to a slider for pricing (is it connected to the software bundling) - along with an equally anti-climatic “Schedule Demo”.
I’m not trying to rail on this, I really do like Monograph’s previous “Websites” work - the aesthetic and presentation is eye-pleasing, but, yeah, super, super confusing on a cold read.
Thanks for keeping up with us and giving us your well articulated feedback.
The audience for this product is 100% architects, but we posted it on DN since this audience appreciates time spent on web design and animations (unfortunately architects could care less).
Yea so as you clearly elucidated, we're struggling with a clear identity seeing as we have multiple products and lots of random content.
To respond to your UX concerns, this page is really for people looking for "Architecture Software". It's heavily SEO optimized so most of the traffic will be looking for something that's on this page, and not trying to find a call to action at the end (at least that's the intention).
Then the homepage you clicked to is a single page describing our newest and now primary product, the Project Management tool for architects. Seeing as it's only a single page and there aren't any links on this page, hopefully it's straightforward enough for folks landing directly.
All that justification aside, you're the first person to actually spend time to tell us there's some weird flows going on but I'm sure you're not the first to deal with them. We'll certainly take a closer look at how we limit or control the trajectories between pages.
It says the Affinity tools are $3/mo. Is that supposed to be the amortized cost? If not, I believe they are one time purchases for $50?
Yea that's the way we normalize prices across the products. It's not obvious, but we wrote a note about that at the bottom.
Illustrations and animation look dope. What happened to the wavy arm on this dude?
Good catch. Once all the people were animating it looked way too "it's a small world" like a creepy, robot puppet diorama. But was fun to figure out how to make those puppets extra creepy.