Slightly off-topic, but this talk was very, very difficult to listen to. The constant "Um's" were very distracting.
Definitely fun to watch, but also not very productive. If Design Thinking is a way to get more companies adopt a more structured process to more intentionally shape their products and services, then that’s great. It has its flaws, but it would be cool to help iron them out and improve Design Thinking so it can live up the standards of top designers.
nonetheless we don't need the word design thinking. If you're making a design you need to think about the whole process behind the final project delivery. Annnnnd, that's thinking.
Actually we do need a term to name this process, as things were done differently before. I recommend you check the HighResolution podcast to see the opinion of actual design leaders in the industry.
design leaders in the industry? This is natasha jen... she's just saying that the word is fucking overrated because everytime you design, it's design thinking. UX designers, are design thinkers, UI designers are design thinkers, Brand designer are design thinker, ones think in the user (digital) others focus on clientes (physical). And the quotation that our market is giving to this word is annoying as hell, and it's not a bunch of post-its in a close room with a white backboard.
Design thinking is everywhere, when you go in the bus or metro and got an idea, everytime you are inspired you take the best results of yourself and if you do that, you'll give the best results to your client.
I see your point of view and Andu's point of view and I agree with both. Even though it's almost natural to think that designers follow a process, and most of them do in a way, most people in organisations don't know what we do. Having a named process that we can communicate and explain to external stake holders is fundamental. We can call it design thinking, double diamond, 4Ds, sprint design, etc. In a nutshell all these approaches are the same: Research, Define your problem, Prototype & Test, Deliver.
I understand Natasha's point that Design Thinking has been used for almost everything but, I'm glad it did because it started making people understand (corporations) to look at problems from a customer/user point of view and not from a business objective only point of view.
The over usage of this process enabled professionals like designers to have a real impact on products and services in big corporations, where in the past, most of us were confined to push pixels.
I see your point, it's the happening nowadays with ui/ux designer, when actually in the past they were just webdesigners and do the same thing. Is about giving specific names. But after all we are all designers. and we're all into design thinking, or we will be just artists, we work for ourselves and not for others. That's one of the differences between art and design.
Something else to consider here is that Design Thinking isn't necessarily meant for designers, per se. It's great for showing non-designers how a design-based process can be applied to a business strategy. I have found that designers are some of the most resistant to using design thinking, oddly enough. I think the words do matter. I have seen many designers create things without giving a second thought to what the user need is.
Natasha Jen's assertion that there is no criticism in the process shows a total lack of real experience using the method. When you start showing things to users, you need to put your fragile ego aside and listen to them. I didn't get the sense that's a superpower of her's, based on this talk. Having other designers sit around and bash your ideas is just a total waste of time, when you can have your customers sit around and bash your ideas.
I also agree the title is total click bait and it's really easy to take pot-shots at using Post-it's. I am a designer. I love design thinking. I love hearing people make intelligent arguments for where the process is weak - just like the "design school process" is weak. This felt like all the same bullshit I've heard before, with no real substance or new thinking.
Why don't you reply after you actually check what I suggested?
When you explain about UX design and the benefits of user research methods in a board meeting, no one listens. Suddenly you pop up the word design thinking and all heads turn towards you for your valuable insights. That's why we need the term design thinking. thanks man, the podcast was nice