personal touch in web design?

almost 4 years ago from , front end developer

Yesterday I received a package with a magazine and it had a personal, hand written "Thank you" note inside the envelope. It was unexpected, nice and put a huge smile on my face.

I guess the factor of getting the unexpected made me feel that way.

And so I’ve started wondering how can we make clients feel that way? What would be the “personal note” equivalent in web design? Overdelivering?


  • Dean HaydenDean Hayden, almost 4 years ago

    Tone. You need to pitch it right, and it needs to be right for the demographic. Basically good copywriting.

    A good and equally bad example is MailChimp; good, because there’s personality, it’s happy and cheery and lighthearted. You create a template and feel rewarded for your hard work.

    Bad, because there’s personality and you want to get through mundane tasks and no amount of informal copy will distract you from the pain of HTML emails.

    A handwritten note can’t be programmatic; tread carefully as you may annoy more than you delight.

    2 points
  • Alex CampAlex Camp, almost 4 years ago

    I'd like to think going the extra length to add a bit of personality or delight into the user interface / experiences you create for them can help achieve that, especially when it exceeds their expectations like you had suggested.

    0 points