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Designers, I want to create the 'about.me' for brands. ( Gide.io )

almost 2 years ago from , Product Designer & Author

I was recently at an agency doing some pitch deck work. We had to create some key visuals for an existing brand. As a designer, you always need three basic things. You need the logo, brand colours and brand font. We had none of these.

We had to crack on. So I Googled the brand logo and found a file. Meanwhile one of the accounts guys dug up a PDF style guide and emailed that through to me. Now we had the colours. The PDF style guide listed the font, but we had to go out and buy it.

This whole process from start to finish took around ¾ of a day before I had all the assets on hand.

This is a problem I know a lot of designers face.

There has to be a better way to get designers these key assets quickly and easily.

I believe there is a need for an ‘about.me’ for brands.

I’m currently testing such an idea in the market.

It's called Gide. ( visit http://gide.io )

Gide will be a simple one page style guide that will feature a brand's logo files, brand colours and brand font files.

Gide will be a simple link that can be shared in seconds.

Currently there is two solutions, one is a very bulky and expensive PDF style guide that a lot of brands commission. The problem with this solution is that it does not provide downloadable files. Secondly it has to be dug up on the server and emailed across. Every time. This process can take a long time.

The second solution is online style guide creation tools such as Frontify. Whilst a great solution, you still have to pay a designer to create one for you which takes time and a fair amount of money.

With Gide, I plan to offer a service that will build and host a simple one page style guide for your brand for just $99 per year.

Brand owners, Marketing Managers, Startup Founders, is this something you would want?

Please let me know with an upvote or a comment below.

24 comments

  • Andu PotoracAndu Potorac, almost 2 years ago

    Companies pack this in a zip called press kit. You may want to look at a more complete structure of files and make sure those can fit within your product.

    What you make now is more or less a style guide that companies have already in their Sketch files.

    4 points
    • Craig BarberCraig Barber, almost 2 years ago

      Thanks for the input Andu. I see your point, maybe it's too simple? Folks are chiming in with lots of other examples which is great.

      1 point
  • Dean HaydenDean Hayden, almost 2 years ago

    A set of logos, colours and fonts is anemic for any real in depth guidance, it's probably fine for pitch work but not much else.

    Extensive guidelines helps to protect not only a brands aesthetic and integrity but also core values of the product or company. This can not be done solely by a few design mechanisms.

    I may be wrong but your offering wouldn't cover tone of voice, how to set type (do you use title case or sentence case for headlines for example), lock-up and spacing of the main logotype / marque, illustration style, photographic style and content, treatment of images… I could go on, and I'm not being rude but I hope you see my point. Of course if your service would encompass these nuances do say.

    Your idea is interesting but I see it as asset delivery or aesthetic pointers rather than an extensive brand guide. Structured and pitched the right way, it would be useful but price point needs to compete with cloud storage and existing ways a brand is shared.

    2 points
    • Craig BarberCraig Barber, almost 2 years ago

      Hey Dean, great feedback. You're right it's not a super, high detailed style guide. Maybe it needs to meet the more asset delivery / non designer crowd as mentioned by some.

      1 point
  • Tayler ODeaTayler ODea, almost 2 years ago

    Hi Craig, I really like your idea here. I think there is a niche to fill, think, "simple version of Abstract / Invision" and (what everyone hasn't said yet --> your selling to Brand Abmassadors, PR campaigners, people that don't use PSD, or AI (yes there are a ton of people out there)). This shouldn't look pretty and a bit more elaborate that what you have demo'd here. I have made quite a few of these for digital agencies. Love to show you them email me at tayler@digitalcomputerarts.com

    1 point
    • Craig BarberCraig Barber, almost 2 years ago

      Hey Tayler! Great thoughts... Yeah I'd love to see what you have made. I think you're spot on about the logos / types of logos... maybe that's more applicable here. I'm getting a lot of feedback from designers saying it's not neccessary but maybe I'm targeting the wrong market / use.

      0 points
  • Tim SilvaTim Silva, almost 2 years ago

    Logopedia (http://logos.wikia.com/wiki/Logopedia) is also worth looking at. I use them all the time, free and open. The problem is that the information is often limited to just the logo assets in vector (if lucky) or transparent PNG in most cases, and sometimes lo-res JPGs. Fonts and colors aren't often included. The site is great, but it leaves a lot to be desired.

    1 point
  • Daniel ZanderDaniel Zander, almost 2 years ago

    Have you looked at https://www.openbrand.com/?

    1 point
    • Craig BarberCraig Barber, almost 2 years ago

      Hey Dan, thanks for your input. No hadn't seen Open Brand, there's also Frontify too... both look like good solutions for designers to build guides for clients. I guess my theory / strategy was to build and host the pages as a service / product for clients rather than them building it or asking a designer.

      0 points
      • Daniel ZanderDaniel Zander, almost 2 years ago

        Yeah, that is probably true that Open Brand and Frontify is for designers building brands. But isn't that a good place to start? To get more guidlines and assets online, put there by "us" designers for other designers to use when they need them?

        1 point
        • Craig BarberCraig Barber, almost 2 years ago

          Hey Dan, yeah true... at the end of the day the product is meant to help the designer via the brand owner I guess. As with all side project I throw them up and gauge response. So far the response has been only lukewarm. I've had about 200 visitors to the site and one sign up... might be an indication not pursue this one.

          1 point
    • Andrew-David JahchanAndrew-David Jahchan, almost 2 years ago

      I believe https://www.brandfolder.com/ is also similar.

      3 points
      • Craig BarberCraig Barber, almost 2 years ago

        Thanks Andrew, this is great to get some input on this... I'm also finding it's been done a bunch of times also. I hadn't seen that site.

        0 points
  • A Paul, almost 2 years ago

    I love the idea and how simple it is. I will say this, though: what you have is great as a free version. For $99/year what you're suggesting, it would have to be more robust and similar to the other services that other people mentioned.

    1 point
    • Craig BarberCraig Barber, almost 2 years ago

      Thanks A Paul, as noted, yes it was never gonna be a fully featured style guide with all the bells and whistles of the other sites.

      One of the selling points was that I would actually build it for people as apposed to self service.

      For a free version, I guess if I made a super simple, do it yourself app that could be ad supported as an option.

      0 points
  • Dan Winer, almost 2 years ago

    How about invision boards? How does this differ? It looks very similar at first glance.

    1 point
    • Craig BarberCraig Barber, almost 2 years ago

      Hey Dan, thanks for the input. Not familiar with InVision boards, will have to check them out.

      0 points
    • Craig BarberCraig Barber, almost 2 years ago

      Hey again Dan, just checked out Boards, yes really nice. I know designers can create this stuff easily themselves. Gide I guess was looking from the point of view that it would be made for clients as apposed to them having to make it themselves.

      0 points
  • Cory MalnarickCory Malnarick, almost 2 years ago

    You're filling a gap that the digital design industry is desperate for. Great work!

    However, I don't think $99/y is the right fit for brand owners.

    The use case you're serving is specific – "I need all of the brand's style files right now!" I am hypothesizing a brand would send this link to this page four to five times a year, about once during a design project engagement, and that's it (assuming they download the files and keep them there and know where they are).

    My gut tells me $99/y isn't appropriate.

    However, I can see agencies with legacy clients using this a lot, and $99/y for agency accounts makes sense for all of the brands they manage.

    1 point
    • Craig BarberCraig Barber, almost 2 years ago

      Hey Cory, yeah great feedback. I've got about 14 signups at the moment. I'm gonna ask the directly, will see what they say : )

      0 points
  • Yani Lac, almost 2 years ago

    I like the thinking! I came across brand.ai the other day, might be similar to what your trying to achieve.

    Example: https://brand.ai/acme-demo-new/style

    0 points