Where do you find suitable users for testing and research?

2 months ago from , Digital Designer at Thin Martian

I would like to ask the DN community about a topic which I don't see that much coverage on and was wondering what other people's strategy for it was: Where do you find good users for testing and/or research purposes?

Both remotely via a survey/skype and in person. We work on a variety of projects from content sites for firms of Solicitors, to Insurance products aimed at brokers, to consumer facing retail pages for Microsoft as well as apps for B2B and B2C use. So I feel like it's particularly tricky to find one solid method for finding users to test on or do formative research, as a lot of these sectors have quite specific audiences. I'm aware of services such as UserTesting, which is integrated with invision, but again I feel those are more for specific usability tests on an existing prototype as opposed to gathering research for what to prototype in the first place and to test market validity.

Does anyone else have any other specific approaches to finding the right users? Or gaining access to a wide range of users for quantitative research purposes?

4 comments

  • Steve Berry, 2 months ago

    If you are in NYC near Madison Square Park, there is the Shake Shack line that takes 40 minutes to and hour to get food. Everyone is standing there with nothing to do so I rock up with a phone or tablet and do user testing right there. If someone is super helpful buy them food!

    The other is going to retail stores on Monday and Tuesday mornings when nobody is shopping. Be nice, offer to buy coffee and see if you can get them to do some impromptu user testing. They love not being bored and you get valuable data.

    I live in LA now so I won't tell you my testing secrets here....yet :)

    1 point
    • , 2 months ago

      That's a good shout, i'm based in London, but there are probably plenty busy food lines around here as well so will keep an eye out for them

      0 points
  • Russ BrownRuss Brown, 2 months ago

    I've had this site bookmarked for a while, might be worth checking out:

    https://www.testingtime.com

    1 point