iPhone X (apple.com)

10 months ago from , Design @SoFi


  • Brian HintonBrian Hinton, 10 months ago

    Nothing interesting. Maybe it's because it was all leaked, but I was hoping for more.

    Apple Watch

    We have full on Dick Tracy with LTE support. But we really only have one day of battery life? Integrate the battery into the band of the watch. Give us at least 2-3 days? Make the band battery detachable, so that we can swap out a charged battery band? Where is the design innovation? Most smartwatch, fitness band, etc owners wear their devices 24/7 to monitor health, steps, activity, etc. If we have to charge it every night it becomes less than ideal.


    Expensive, but nothing that is truly a level up. Everything is either catch up, or gimmicky tech. Why do I want Face ID? I don't. Now to unlock my phone for someone I'll have to hold it up to my face (and actually look at it), instead of just blindly reaching out to unlock it with a finger. Water resistance? Well welcome to catching up with everyone else. Wireless charging? Catching up with everyone else. Iteration on the performance as expected, and integrating the technologies that should have already been there when launched on their iPad models (true tone?). And only 64 GB and 256 GB models on the 8? And a huge price jump for that.

    And in order to have the better camera you have to go plus? Why can't they go the route that Google took with the Pixel and have screen size be the differentiator. Some of use don't want big phones. And why do we still have that annoying camera bump? The Pixel handled that pretty gracefully with the gentle slope.

    I may be seriously considering a Google / Android phone this year. The camera was rated so well on the Pixel, and if it's an iteration (like the iPhone) at least I'll have Google Assistant integration. Siri is still incredibly stupid. I can't tell you how many times I've asked Siri the weather and it tries to FaceTime someone.


    I know it wasn't updated, but I think the iPad really is innovating. It's so close to being the computer I want. And the iPads integration with the Apple ecosystem is what keeps me hooked on the iPhone and Watch.

    21 points
    • Arthur SimonArthur Simon, 9 months ago

      I know it wasn't updated

      I heard that they raised the price today by $50.

      2 points
    • Michael FMichael F, 9 months ago

      I don't accept the 'catch up' argument.

      Consumers are free to switch if they so badly want functionality that they can get from other devices. Anyone happy with their devices will welcome the updates.

      I'd never ditch my iPhone, I don't care that other devices had these features, but I'm happy they're coming to a device I prefer to use.

      10 points
      • Wayne KWayne K, 9 months ago

        Exactly my thoughts.

        1 point
      • Interested Curious, 9 months ago

        Some people into tech are interested in innovation. There's nothing wrong with staying dedicated to the brand, for the subset of consumers that want cutting edge technology for the high end cost, this is a discussion that should be had for that group. You don't have to "accept" it but it's exactly what it is. It's Apple not leading but consistently staying far above the pricing target.

        They create the spectacle of their own releases. The discussion is entirely bound to happen.

        1 point
        • Michael FMichael F, 9 months ago

          I don't disagree with this, I'm also interested in innovation... but why would someone stay with a brand they are not happy with? If Apple wasn't delivering the tech I wanted at certain price points then I'd look elsewhere.

          Apple generally adds tech when it's ready and 'just works' (although the failure of FaceID at the keynote could dispute this). I don't see it as playing catch up, this is tech they will have been working on around the same time, if not before competing brands.

          0 points
      • Brian HintonBrian Hinton, 9 months ago

        It's not an argument. Simply stated that it wasn't really an innovation that draws me in, and it's mostly an about time. Definitely a welcome edition.

        0 points
    • Stuart McCoyStuart McCoy, 10 months ago

      You call it catch-up, I call it perfecting the technology instead of racing to have a marketing bullet point.

      2 points
      • Interested Curious, 9 months ago

        That'd be assuming the other companies don't move on to perfect the tech in other ways. but fair point.

        0 points
      • Brian HintonBrian Hinton, 9 months ago

        With FaceID I cautiously agree with you. How well it works remains to be seen. However wireless charging is using exactly the same tech that everyone is using. (which is a great thing to be honest) It's not some new Apple approach. The hardware follows a set of protocols and is the same across devices. And water resistance is the same across the board using gaskets, and glue with some tech like is present in the Apple Watch to clear out water.

        0 points
    • Stephen Weir, 10 months ago

      I feel exactly the same, still rocking an 5S and dont know what todo when that dies, It should 100% be about screen size and not all this gimmicky stuff.

      People say just get an android but i don't want to leave the Apple eco system.

      I would like to know how that's working though if anyone has a Macbook/IPad/Android Phone set up how is it?

      EDIT: I actually have the SE its a solid phone and will last me well into the future but what after that..hmm

      0 points
      • Taylor PalmerTaylor Palmer, 9 months ago

        After the 5s you can happily switch to the SE. It's just a faster phone in the same body!

        I did the Android/MacBook thing for a while. It wasn't too bad if you're okay using non-Apple services like Evernote for notes and Spotify for music and Gmail for email, etc. You have to reach across ecosystems with third prates.

        2 points
      • Tom CTom C, 9 months ago

        like Taylor wrote - iPhone SE - that's what I'm definitely doing. I see no point of getting a bigger screen. I hoped they would refresh it and give it 7's guts, but hey, it's still a very fast phone.

        0 points
        • Stephen Weir, 9 months ago

          Yeah thats what i was hoping for, i actually have the SE i miss typed in my comment above, i can easily see it lasting another 18months or longer but what after that....i dont see apple going back to small screens now :(

          Just thought about this but my dream but be an Apple flip phone, that would be real courage haha

          0 points
  • Kip HolcombKip Holcomb, 9 months ago

    Wonderful, more design caveats to support a single piece of hardware. Well done, Apple. Really keeping things simple and elegant.


    12 points
    • Jesse HeadJesse Head, 9 months ago

      I don't get this argument, you'd rather they didn't try and create interesting new devices? Seems pessimistic

      2 points
      • Interested Curious, 9 months ago

        One of the huge arguments in favor of Apple was that they are easier to develop and test for with the only difference being screen resolution. I think it's entirely a transparent argument. This is designer news not do you like where apple's going news. The comment was clearly in jest.

        0 points
      • Hardik Pandya, 9 months ago

        Interesting? Keeping a notch for sensors adding little functionality and creating a headache for countless designers and developers by advocating it through HIG is interesting?

        0 points
  • Norm Sheeran, 10 months ago

    Let Notch Gate begin.

    10 points
  • Ed FairmanEd Fairman, 10 months ago

    I'd prefer better battery life than all of these fairly pointless features, to be honest

    8 points
  • Mariusz OstrowskiMariusz Ostrowski, 9 months ago

    I don't like this indentation at the top of the screen. It interfere with the application design, it "cover" video, photo.

    7 points
    • Mattan IngramMattan Ingram, 9 months ago

      It doesn't bother me in apps, it REALLY bothered me when they showed it playing fullscreen video.

      9 points
      • Brian HintonBrian Hinton, 9 months ago

        Yeah. It's an odd design choice (like the camera bump) for a company that claims to care so much about design. I'd say it's an unnecessary choice.

        4 points
        • John PJohn P, 9 months ago

          They do care about certain bits of design, for this they cared about making it "bezel-less" by any means necessary. Touch ID went out the window, buttons went out the window, just to make this industrial design fantasy happen.

          Not exactly the best way to design something but the same compromises can be seen in a lot of their products of the past few years (especially the flops)

          0 points
    • Thani SuchoknandThani Suchoknand, 9 months ago

      I'm sure individual apps will have control over whether or not to render full-screen(behind the notch). I can't imagine Netflix, YT, etc being cool with the notch.

      1 point
    • Interested Curious, 9 months ago

      not only that, the notification bar has yet to be shown with anything on it and that will certainly be something to consider.

      0 points
  • alex loghin, 9 months ago

    My reaction... https://puu.sh/xyAoc/88445a6cf6.png

    4 points
  • Rico T., 10 months ago

    Rounded Corners. Rounded Corners everywhere!

    4 points
  • Abhishek SureshAbhishek Suresh, 9 months ago

    Irrespective of whether the design is good or bad. Money (A lot of money) WILL be spent on this phone.

    What I liked about this release is the way they market their features. It makes you NEED these things (Not WANT). These features existed in the past, but nobody needed them until they watch Apple's promos. That is some good research they have invested in.

    I'll play with it at the apple store for now. I think I'll hold on to my kidneys for a little bit longer.

    And this guy's eyes makes me anxious lol. Check out the EYEESSS

    3 points
  • Zsolt Istvan, 10 months ago

    Face ID failed during the demo? Doesn't matter because the phone is 'magical'.

    There were a few akward moments eg when announcing the $999 price, dead silance...

    Nothing to be excited about - at least for me.

    3 points
    • Wayne KWayne K, 10 months ago

      It didn't fail. The guy tried to use it for the first time since turning it on so was required to put in a passcode for security reasons (same as Touch ID) which you can see from the onscreen dialogue. It's a big fail from an organisation POV but not a fail in Face ID. Watching a bunch of hands on videos after the event with The Verge etc. and it seems to work surprisingly well.

      4 points
  • Darrell HanleyDarrell Hanley, 10 months ago

    Surprised its 375 points wide, the same width as the iPhone 7/8. I was expecting a Plus sized resolution, which hurts my chances of buying it. When you factor in the safe areas and margins Apple is asking people to design, I don't think you gain all that much usable space compared to the regular iPhones.

    1 point
  • Powers Gray, 9 months ago

    Edge-to-edge...it looks exactly the same on the sides as my current phone.

    1 point
  • Diego LafuenteDiego Lafuente, 9 months ago

    The rounded corner design is outrageous as well the camera part. For UI purposes, I find it as a crime. Come on, a full screen, make me round corners at least 90% smaller than the current ones. There is no consistency at all and the grid looks crappy (it is pretty crappy already without iPhone X).

    1 point
  • Pierre de MillyPierre de Milly, 9 months ago

    This is a phone clearly designed for AR and ARKit is barely out so it's really hard to see the point at this time.

    I'm guessing in a few months we'll start seeing real-life use cases on a daily bases and more people will want to buy it. A bit like what happened with the original iPhone but on a lower scale.

    0 points
  • Chris KeithChris Keith, 9 months ago

    The TrueDepth panel on the front is the biggest add. No one is talking about all the ways that could potentially be used (other than Face ID or talking poop emojis).

    0 points