Subtle change that draws the eye more effortlessly! Nicely done :)
Edit: Seems like the link has changed. Here is the new one: http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_stripe_done_inhouse.php
I don't know why changed the link but I updated with the new one. Thank you!
Such a subtle but tasteful change, a lot of users might not even notice. On their landing page it almost complements their iconic angled gradient hero. The app icon has a pretty radical design, it's interesting to see the footnote under it that says it was proposed, and not actually used. The current icon doesn't use one of the gradients declared in their visual design, and feels like it's missing the subtle rebrand.
I agree with one of the comments left.
"Shouldn't the app icon at least have the "s." I mean, cmon. Half a gradient does not an icon."
Funny, with left part of the
tcrossbar removed, I see "s tripe". I might have just stared at it for too long.
Instrument's page about the rebrand, with all the related designs and discussion on their process for this project, seems to have disappeared. It was here before: www.instrument.com/work/stripe, but I can't find any archives of it. Wonder why they took it all down, and asked UC to pull it too?
I feel like this logo has been around for a while?
yeah, no idea why this is being treated as new.
Like the wordmark. Dislike the "colors inspired by world currency". Yeah right nice gradients tho.