if i'm reading this evolution chart correctly, the new logo is legs.

Sorry Charlie, the first rule of being bold, don't call yourself "bold"

Does that mean they'll redesign that piece of shit Jira?

While the new "A" mark is a nice graphic, it is generic. Any company could use a graphic A. Using the Greek God Atlas provided something a bit more concrete, something that Atlassian could "own".

It is true that it's a little bit generic looking but also it's very stylish and minimalistic and works well when being very small for favicons and whats not. And being so thick it works very well being a mask for images and illustrations.

All product logos are now very consistent (same thickness and gradient) which is a nice touch. Congrats to the designers at Atlassian for pulling this off. Atlassian had all these talented designers for a while but was very conservatively not changing anything. And now all those product pages, illustrations, and logos appear. Good Job!

BTW, I love the crucible logo the most (don't know what crucible is but I dig it :D )

I don't mind it :)

Their awesome products and story are what make me love them, regardless. If anything, their efforts in ramping up design and uniform branding is apparent and appreciated.

I kind of liked the people branding—but hey, now I can tell the difference between JIRA and Confluence in my Chrome tabs.

The change seems to have a backbone of unification, rather than 'boldness'. Changing all the product logos to exist under a design system similar to that of the logo solidifies the brand identity. It can be seen in practice with Google's products. In more of a visual sense, I agree that the logo feels a bit safe and generic. I think this is fine, since the main Atlassian logo should be something more iconic and symbolic, but the product logos could have used a bit more creativity. They are significantly differentiable now, but not necessarily notable enough to tell apart without the logotype. It's interesting to note that the Trello logo hasn't changed at all, and their decision to keep its logo despite owning the product.

Since a visual identity change usually comes as nauseating to its users, it's frustrating to see them reveal this new logo, and back up the identity with an unclear description of their values ('open work'). From the user's perspective, it would be less jarring if we understood Atlassian's new teamwork strategy, open work, and then were revealed this new logo and identity that supports it.

Nonetheless, it will be interesting to see if there will be any changes to the user interfaces in their products to support this new identity and its values, or if the change is just visual.

As a Jira/Trello user, I'm a fan. No, it's not bold in being drastically different (is anything?) but it is bold in that it's a comprehensive visual refresh for a large brand, which always risks some kickback. The look is appropriate, clean, and modern, and stuff like the Jira nav is now a little clearer. I'm a fan, anyway. :)

in the name of coherence, all the icons have gotten so indistinguishable :(

Not really an improvement on the old brand, but I guess someone felt this needed precedence over the rest of the experience.

If I would be a first timer, I would say that's a campaing tent

I think it's a neat evolution of their brand (and what I personally thought was an out-of-date logo previously).

As silly as the dynamic logos at the bottom were — pizza, Sydney Opera House, etc. — they did a great job having a unique illustration style that made the new logo come to life.

This feels like a good move. It's much more polished and more in line with their enterprise direction.

Was that internal job or they hired some agency? :)

Diggin' it

The associated icons seem like an afterthought. That Bamboo icon in particular is pretty bad.

Here's their blog post explaining the logo redesign: https://www.atlassian.com/blog/archives/behind-the-scenes-of-the-atlassian-logo-redesign

I also find the "A" generic. I'm a huge fan of their previous "Atlas" logo. I love the boldness, yet simplicity. And I love the consistency across (some) of their products, with the presence of Atlas tying each back to their brand.

A question I ponder. Yes, the product logos are now consistent with the brand, across the entire line. But I argue that each, looked at individually, is not memorable; each lacks individuality and will likely result in poor consumer recognition. When you take away their names, it becomes difficult to tell which one each represents (with a few exceptions, e.g. Trello and Hipchat whose logos changed the least). Is this acceptable for a B2B product where consumer recognition isn't as important?