• Andu PotoracAndu Potorac, almost 3 years ago

    Salut Razvan! I'll provide some hints based on my scanning of the link:

    • You need to be concise. Pasting your text in the Hemingway Editor makes it mostly red.

    Also, try to keep it short (below 3-5 minutes). Otherwise you're asking too much from your readers.

    • You have serious issues with using typefaces. I see it in the blog and the app as well. I recommend checking these videos: Lynda - Foundations of Typography Hierarchy and Navigation.

    • Contrast problems - this is expected since you don't master #2. But there's good tools out there to help you pick the right colors for the appropriate contrast.



    • The new structure of the app seems off. You start with the Cinema screen - but their version was better. They had the center part that was really useful to filter by date and type. Yours probably is hidden under the Filter button.

    • Colors - I did mention contrast, but overall colors are a bigger issue. Green for labels is an unfortunate choice. That's usually used for CTA. Hint: Contrast plays a role when you're using it for labels, if you're stuck with green.

    Offtopic: Drop the patterns and the red from the blog. Better yet, switch to Medium. They've nailed the reading experience.

    Harsh feedback? Yes. But you wouldn't need it any other way. Good luck!

    2 points
    • , almost 3 years ago

      Hi Andu,

      Thanks for taking your time for giving me your feedback! I appreciate your views around visual design, but please keep in mind that the colour palette was a given, you can think about it as a design limitation. The brand agency tested it at the moment of creation, us as well, and the results were positive. Of course, there is always room for iterative improvements and we're eager to update every part that performs poorly with our users.

      I do understand that you have a strong background in visual, but it seems to me that you don't use data to inform your design decisions. It's a dangerous path to rely on assumptions only. Why do I say this?

      1. You recommended the Hemingway Editor (thanks for that, I used Grammarly) giving the fact that english is not my native language, makes sense. I've tested the text a moment ago and the results are positive, grade 8 for readability and under 5 minutes reading time. I do see the red paragraphs and I will look for simplification.
      2. You said the old version was better because the filters were visible right way. Sure, but this is an assumption. To confirm this, you need to measure it against user's goals by setting the right metrics. In this particular case you should measure the Conversion Rate, Abandonment Rate, Avg Movie Page Views and Avg Time to Completion. More so, it's important to keep an eye on Revenue down-stream.

      I would encourage every visual designer that makes a move to UX/Product design to learn and develop her commercial awareness. There a ton of lessons to be learned from businesses like Amazon, Booking.com, and so on. Make your user the hero, learn her goals, study the pain points and create conditions for her to achieve them. That's our job :)

      Thanks again Andu for your great feedback and time, I appreciate it.

      0 points
      • Andu PotoracAndu Potorac, almost 3 years ago

        I practice design thinking, so data is at the core of what I do to inform my decisions. You asked feedback and feedback you received, no point in making false assumptions. :-)

        0 points
  • , almost 3 years ago

    Hola DN,

    My process designing and launching CITY iLOVE's cinema native experience and some iOS UI goodies.

    Your feedback is very much appreciated, thanks!

    0 points