Don't. Unless you're a writer.
Outsourcing this kind of thing to a third party service feels like a pretty dangerous game to play. I see the attraction, but make sure you understand what you’re giving away in the process.
And if you're a web designer or front end dev, build a website!
Yeah. Nothing says “I’m a good web designer” like using a third party turnkey solution for your folio. :P
that's fair, but he's director level at a large corporation. in that context, doing the hands-on work is much less important than having focused, well-presented case studies.
Using Medium for Your Personal Brand or Portfolio
Your personal brand, your personal portfolio = He’s suggesting individuals use Medium for this purpose. It’s in the headline.
…doing the hands-on work is much less important than having focused, well-presented case studies.
Sure, but if you’re a manager, and your job is organising people to get projects done, why not demonstrate that with your own site or folio?
Most times this is a composite of diverse assets in the form of narratives, working prototypes, photos, videos, and even code examples. In essence, authoring case studies are most practical for my needs, rather than just screenshots.
I can see many cases where using Medium would be a good idea, but honestly, if you’re a designer or even a manager of a design team, using it for a portfolio feels like you just phoned it in.
He actually makes a reasonable case for using the tools Medium provide to highlight what he does.
It's not for me and their current flinging shit against a wall and hope for the best approach to design and monetisation doesn't inspire me to want to host my content there rather than my own site but it's an interesting article to be fair.
I view portfolios and CV's on Medium (and other 3rd party aggregating services) as akin to using geocities to build your site. I even imagine a ton of spinning skull gifs, dancing babies and explosions.
It's cookie-cutter turnkey rubbish. That's not the image you want.
And don't kid yourself. Medium is trendy with the trendy crowd. But 99% of long-term career employment opportunities are not run by the trendy crowd.
I've personally seen massive numbers of these kinds of portfolios discredited and ignored by management because it's seen as an example of laziness and lack of imagination. Plus, you're neither showcasing your own visual abilities nor technical abilities.
Medium is a great platform, for sure, if you're writing. But it's someone elses' platform, and as such you're at their every whim. If they change terms and conditions, hosting/serving rules, or heaven forbid go under and shut the doors unexpectedly (*which is a real risk with all third party websites), you're suddenly screwed. If they change their search algorithm, you can suddenly lose viewerships you build.
If you base your brand around that, you're going to be in for a bad time. Sort of like old mate the other week complaining that dribble was changing the way they handle job searching. Don't put all your employment eggs in someone elses 3rd party basket.
I'm surprised at how negative the feedback is here. It's short-sighted to say that "Medium is wrong, build your own site." The most common thread in these comments is the argument that if you're presenting yourself as a designer you should build your own site to seemingly "prove" that you know what you're doing. Okay, fine I guess.
What everyone seems to be missing is that Jason is making an argument for building your brand on the Medium platform, which, if you do it right, allows you to take advantage of the platform's distribution and visibility.
If the primary directive of your portfolio is visual impact, then sure, Medium isn't ideal. Jason apparently enjoys writing about what's going on in his field and sharing his thoughts, so Medium suits him. He also seems to be billing himself as "product person" and not a "product designer", so again, Medium is good a choice for presenting a larger spectrum of content that shows up in the feeds of people he's connected to on Medium.
I was in the same boat - I had to create my portfolio (from scratch) 3 weeks back, and needed it quickly. I was leaning towards going the Medium way.
However, I wanted to see what the options were and landed on Jekyll + Github pages. It requires a little bit of HTML/CSS knowledge. But, setup has been smooth and boy the page loading is super fast.
You have the option to structure the page in the way that you want it in terms of layout. I've ditched the usual 'Contact Me' page and installed Drift so that the visitors could engaged in a better manner. You cannot do this on Medium. (It is great for long-form content, I agree)
It is great how much flexibility Jekyll+Github pages gives you in building a portfolio. Do give it a shot.
My portfolio -- vinay.design -- My portfolio site, in case you want to take a look.
While I expected to be completely unsold on the idea, the end product is actually quite nice despite having some compromises (Having Medium's logo beside the designer's logo being a huge one) .
The main thing that is stopping me from using Medium is that I'd expect a designer to design their own site. I wouldn't be happy with what it said about me as a designer if I'm ok with making those compromises when I have so many better options to work with.