I like the way Swarm is heading. I have no friends (lol), so I never used it for the competition element, but I like the idea of life-blogging, keeping a journal of my travels, collecting stickers, etc.
Hey Greg, thanks for sharing this. It's rad to get insight into your process and the way you're working over there. Very much respect the work you all do.
Hey Greg — Solid case study, I think you did a great job of capturing 8+ months of work without making it too lengthy. Out of curiosity how did your team implement user testing? You mentioned that you added the map as a large feature item based on knowing that your users liked to share the map; did you find these casual observations made from your user base more beneficial than a more controlled user testing scenario?
Hey.. our great engineering team built out a few low-fidelity prototypes, which we could get in the hands of people and get directional feedback. We knew people liked to share their own maps on Twitter/FB, but it was helpful to hear reasons why they liked doing so during user research.