It's interesting to learn that making the testing sessions live is what got the stakeholders interested. It must be the same appeal of watching Twitch or live sports over replays. Thanks for sharing.

Hi, I'm a product designer and researcher at Nubank, a Sequoia backed fintech in São Paulo, Brazil. We've been working on improving our user research workflow, and shared some of the lessons learned in the article linked above. Would love to hear back from the community on this topic! :)

Olha só! Nubankers na área

Very interesting article Lucas, since you asked for contribution I've left a comment on your medium post with some considerations about how the team I work with have tackled some challenges you've enunciated.

Hope it helps, keep up the awesome work.