This is everything that is currently wrong with design.
Unsolicited Behance concept ✓
'Brutalist' design ✓
Complete lack of fundamental design principles ✓
'Anti' design attitude ✓
Using someone else's work and brand recognition to promote your studio ✓
Stopped watching the thing when I've read BRUTALISM.
aha that's unfortunate to hear :) I also struggle sometimes with trends and buzzwords, but I still think that investigation is better than discarding, as a designer.
It's not made of unpolished, raw concrete. Thus, it's not Brutalism.
It's like going into a car dealership and having the salesman tell you about it's new Turboencapsulator. It's not a real thing you're telling me, so I'll disregard any further information kthnx
Nice to see the Gonz and Dill. Would Supreme need an online store?
Hi! We are a young studio based in Berlin and as we are getting things off the ground we would also like to start having feedback from the design community. Last months the collab between Supreme and Louis Vuitton launched and since they never had an online shop to sell the products we used our free time to come up with a concept for that. We wanted to experiment with brutalism and very minimal typography, which I think makes the project a bit unusual. Reason why I decided to post it here hoping for constructive feedback or, maybe, starting a conversation on how Swiss/minimal design seems to be coming back a lot these days.
No expert, but sorry to say the site years back ↛ now is more ”brutal“.. it hasn't changed. There's a certain CBA attitude which makes it great.
Few things to consider:
Give the site the entrance it deserves
Use '×' not 'x'
Different fonts [1/2 Sup — 1/2 Vut perhaps]
Utilising the collab pattern more [afterall what makes this concept so special?]
Adding more LV stuff you can dress it up with [that brand is rich full of visuals]
Can the lookbook be a book? Not just a couple flicks?
They used to have a Random cta. Can this randomize the page design? Push it.
Other than that, best bit's really the catalog scroller
*Edit markdown list
Thank you very much! Lots of good feedback!
Do you feel like this was a positive or negative experience? I see mostly critical feedback (here), but it seems to have served the purpose of promoting your studio in terms of awareness, so personally I would look at it as a win.
Feedback should never feel like a negative experience otherwise you should just give up working in design. Lots of valid points. For us it was a team experiment to be done in a week and hence feedback is taken with a grain of salt. I consider the points from Oliver Swig for example very valid and honest. Can't say the same about some others.
It was definitely good for awareness, I suppose, but that's not entirely the point :)
"Feedback should never feel like a negative experience otherwise you should just give up working in design."
How do you get that little x? X (that was just me comparing caps to lower case left for your confusion and enjoyment).
Where is the symbol. TELL MEE!!
It's multiply ×
Mac: CTRL + CMD + Space then Search.
Or if you have a numeric pad on your keyboard you're in luck