This may not be strictly design related, but I'm giving it a go.
I'm trying to write up a good explanation of content strategy—what it is, how it's done, what it entails, etc.—for a large organization. Historically, each product or department has approached content development and publishing somewhat independently, but the organization is feeling the need for a more centralized strategy.
The problem I'm running into is that Content Strategy (as a proper-noun discipline) entails so many distinct and interrelated facets:
- product management
- editorial style guides
- content types and design templates
- coordinated publishing calendars
- campaign and marketing plans
- messaging strategy and positioning
In all honesty, the breadth of what's needed is overwhelming.
Anyone have any good advice on how to craft such a large proposal?