There are some major problems with this design. It feels busy, bloated and unstructured.

• Try to have smaller text, more whitespace and not too many font sizes. Also give your content blocks the appropriate space in the website.

• Try to convey the most important feature of goal of AR in the design, by using text and a simple line of text. Don't confuse the reader with too difficult words and acronyms.

• Less is more, try to focus on the message and don't go overboard with information.

I'd hire a web designer to get that sorted. There's a lot of stuff that can be improved here so you would benefit of hiring one and let them sort it all. Example: text is very big on first landing, and a bit too much text, and stretched out - which in combination makes it hard to read.

Looks like a mobile only approach; easy to scan and read on mobile, but on my desktop, it's not really optimised for a wide-screen.