Man, this thing makes me cringe. I tried to watch it, but stopped after the first guy.

What I really don't understand is who Apple's target audience is for this show? It doesn't seem very exciting or in-touch with most real-world app developers and designers... and at the same time, the terminology and focus of the show doesn't seem all that appealing to your average audience either.

Bizarre.

Can't wait for silicon valley to parody this.

kind of off-topic but here's will.i.am babbling incoherently about logo design. https://www.youtube.com/watch?v=8gFA7DUM008

So glad Apple executive time was spent on this farce while they fumbled their computer product lines the past 2 years. Only reason this exists is Tim Cook has celebrity fever since taking his position up.

gross