Wow, this is really great work! I really enjoyed how thoroughly they tested. The part about the 8 criteria that helped them evaluate the icons? Really interesting stuff.
- Existing meanings for the visual
- Prevalence of the existing meaning(s)
- Existence, prevalence, intensity of negative connotations
- Existence, prevalence, intensity of positive connotations
- Existing similar symbols currently in use
- Interpretation issues caused by color variations
- Risk assessment of misinterpretation of the visual
- Overall acceptability of using a visual, based on expert iconographer judgment
Typical corporate reporting bullshit. Looks like someone had to fill a few pages to justify their job and/or their day rates.
Designing nutrition icons for McDonald's is like inventing a fair trade label for weapon manufacturers.
FYI, they do have an icon for saltiness. You might find it relevant, so I'll share it here (since you didn't read the report).
I actually started to read through it, but stopped at the finding that people in Canada and Ireland see a black and yellow diamond to look similar to a road sign. Duh.
Sh*t! Some images show up squished! I hate those!
Nutrition and McDonalds is an oxymoron.
I hope at least the icons are or will be open-sourced, so anybody in the food industry can use the symbols.
Edit: they are made freely available to the food and restaurant industry
'McDonald’s is sharing the icons with its customers everywhere and has made them freely available for unrestricted use within the restaurant and food industry.'
If you had bothered to read (up to the second page), you would have noticed a big card saying:
McDonald’s is sharing the icons with its customers everywhere and has made them freely available for unrestricted use within the restaurant and food industry.
Yes, noticed that. I think my post made it clear I didn't read the study in full and I was mainly commenting on the title.
Pretty interesting work. Does anyone happen to know if they've made vector versions of the icons available, given the free nature of these designs?