I can't help but think this is a rather large mistake. I never pictured Skype trying to take on Snapchat, I always viewed it as a business communication tool.
Speak for yourself. I very much am looking forward to sending all of my clients personalized sexts, and with the all new Skype I can do just that! Thank you skype for helping me succeed at my business.
Couldn't agree more. It feels like a cross between FaceTime and Snapchat. I'm curious how this will impact their business offering.
It's my understanding that Skype for business is part of the Office 365 suite and a completely different app than regular Skype..
It appears they have split Skype into Business and ... whatever this is. Here's the business website. They may combine them in the future maybe? https://products.office.com/en-us/skype-for-business/online-meetings
Except that MS wants it to be a lot more than a just business communication tool.
Except this has a better UX than Snapchat.
I thought Snapchat's UX was deliberately user hostile to keep their users under 30! It's designed to be "bad".
That doesn't seem to be all that effective tho. I know heaps of over-30 snapchat users.
Random gradients, random gradients everywhere.
Just feels like they cloned all the other social/messaging apps and completely threw away their own branding.
I couldn't really read all the new stuff because I could't stop looking at all the parallax and animations. Didn't mind the gradients so much though.
When in doubt .. ADD STORIES TO ALL THE THINGS!
Snapchat changed the game. I don't know if that's good or bad, but they did.
"WE ARE TRENDY!"
Good to see they are changing things up. Skype has felt stale for a long time with the only thing going for itself being it's reliability. Let's hope this breathes some fresh air into it.
This is the worst update/rebranding I've seen in ages.
I vote uber :P
Anyone else feel like the keming on the headers is a bit small?
Can't believe you didn't have any upvotes. Even if someone wouldn't mind the fact.. :D
I like this direction - Skype definitely started as a way to keep in touch with family and friends, and is for sure used in business communication, but I think hangouts dominates that space with Gcal integration.
While I definitely wouldn't use it, I definitely empathize with them attempting to enter the whole "stories" thing. A lot of people jumped ship from Snapchat in favor of Instagram, and you might see the same thing here. Even if not, the focus on mobile is pretty cool.
Reminds me of that scene in Mean Girls "I'm not like a regular mom, I'm a cool mom." where in this case Skype is trying to be the cool mom.
Anybody know who did the website work? Was it made in house? Because product-aside, this is a really solid marketing page.
It looks great but I have to wonder how effective it is. I can't really find a CTA
Because there is none.
I don't believe that is the intended purpose of this. This looks like an awareness campaign to generate interest on a forthcoming update.
skype board meeting...
Q: "so everyone, how do we stay relevant with all these social media platforms digging in to our customer base?"
A: "ADD GRADIENTS, GIFS, AND STORIES EVERYWHERE!!"
I always thought Skype had terrible UX. I regularly Skype with my parents, but they still have a hard time doing simple things like viewing a photo I send them just because everything's hidden away behind unlabeled icons. Hopefully the new version fixes some of those issues.
I'm curious to know, does anyone actually use Skype in that way? - like keep it open all day and chat with people on it? I only ever open Skype when I've organised a phone call with my parents lol.
That's probably the core issue that they've identified (mainly only used for scheduled calls/meeting) and this is their way of getting users to engage with the product more frequently.
Yeah good point. I personally find the idea of yet another messaging app that begs for people's regular attention utterly exhausting, but hey what can ya do, people wanna make their money right? ¯_(ツ)_/¯
Meanwhile, Skype for Business 2017 is the buggiest piece of crap I've ever used for a chat app.
Stories everywhere. i'm curious to see if this is going to have any effect in Snapchat, Messenger and Whatsapp DAU
Product aside...we're just going to pretend this hero section is not a disaster and so are the shadows on those header links? Got it. Wont mention it...
I see all the right things have already been said. Then the only thing I have to left, is to say that this is a very predictable, very bad move. As always. I don't remember any update to skype that was not bad for everyone using it.
I'll stick with Discord for now.
No emergency calls with Skype?!!
Well, damn, Skype would for sure be the first thing I'd reach for if I had blood spraying everywhere.
I'll just use Snapchat instead, yo.
No matter how fast your machine gets Skype always manages to feel the same speed because every few years they refresh the UI and the processor use skyrockets.
Used 100% of the CPU of my PPC machine back in the day, uses 100% of the CPU of my 4ghz Intel today.
I just fired up Skype out of interest, currently using 0.3% of CPU & 60.5MB RAM. NFI how your Skype could be using that much resource?
I'm seeing parts of Facebook (5xemoji bar), snapchat, and a strong reference to the Apple Music UI, especially on the desktop screens at the bottom. Orange purple gradients are a bit too much too, a bit like the design brief was 'win the trust of the kids like these other brands do!'. I like the swirly zig zag cut off though. Hopefully as much time has been put into the IA and Nav structure, accessibility, as their effort to be noticed in this saturated space.