This is an insane discount. Are you not worried about devaluing your brand and your product? When stuff is 50% OFF, I think "sweet deal"... when something is 95% OFF, I think "this stuff must be junk".
If you read this, I'm genuinely interested in the "why". The sale is running a SUPER long time too. Is the ultimate goal to build a larger customer pipeline for future products? Build brand awareness? More sales for less money is better than less big-dollar sales? Or, is it to build as huge a list as possible and then sell it?
I think this kind of insight would be awesome for a lot of our community - many who have tried selling stuff in the past - or are currently doing so.