Yeah it's unfortunately pretty common (see: Confirm shaming). I don't know why anyone would think it's a good idea to be condescending, it doesn't achieve anything.
Because the guy from conversionXL wrote an article about it a few years ago and marketing interns read it and took it way too seriously.
Am I the only one who thinks these are funny?
If these work, it's short term. I doubt they really add quality subscribes or increase open rates.
Yeah. Maybe it looks good on a weekly report but like you said they are probably poor quality subscribes.
I also think it's a horrible practice but I think that marketers continue using it because it works. It would interesting to find out how many people have actually signed up for things like newsletters due to confirm shaming.
Agree. It would be great to see the statistics. It's just a short sighted view on their part. Email vs. Brand Reputation.