Show DN: Portfolio - Jake Cooper Design

over 3 years ago from , Creative Director @ Jake Cooper Design

Hey everyone, I'm so proud to finally share my new portfolio: http://www.jakecooperdesign.com

It's been a LONG process to redesigning (sitting on old projects for two years because of a lack of confidence/indecision... that's a story of it's own). I'm trying to use the new design to position myself as more business-focused as a freelance designer and developer.

I'd love to get any feedback/tips you have to offer, I really appreciate your time.



  • Amy Hanvoravongchai, over 3 years ago


    2 points
  • Jacob JJacob J, over 3 years ago

    I hit that main 'show me how' button and i got a 404

    2 points
    • Jake Cooper, over 3 years ago

      Thanks for that! Fixing my template shortly -- it should just take you over to "/services"

      Edit: it's fixed now -- thanks again for the head's up

      1 point
  • Nick CiliakNick Ciliak, over 3 years ago

    This is so well done. Really nice portfolio and I love the Maadwest project. Thanks for sharing!

    2 points
    • Jake Cooper, over 3 years ago

      Thanks Nick, I really appreciate it -- that project was a LOT of fun. Definitely give their record a spin if you're into that style of music (Matty the frontman is one of the nicest guys I know) music videos here

      1 point
  • Beni GartenmannBeni Gartenmann, over 3 years ago

    Hi Jake, I really like your website! I think you did a great job communicating what you do and what value you can bring to the table. I also like your honest and authentic copywriting on your "About" page and communicating your prices upfront – that's much like I tried to do it for my own website. I'm a developer and designer myself, but I still need to work on my positioning and the communication on my website – less about what (and how) I do and more about what problems I solve for my clients... Thanks for sharing with us and keep up the good work!

    P.S. There's a small typo in your "Why I started JCD" text --> "and discusser her goals".

    1 point
    • Jake CooperJake Cooper, over 3 years ago

      Thanks Beni -- just updated the typo! Sharing the story on my About page was really important to me. That first project really changed my outlook on the design process.

      Positioning is difficult, I'm certainly not an expert, but getting super clear about how your work solves a particular audience's problem is a great start.

      Marty Neumeier writes amazing books on branding and positioning. If you can, definitely check out Zag and The Brand Gap

      0 points
  • Abdelrahman Khaled, over 3 years ago

    that's amazing i love it also there are something got my attention you said you are Graphic Designer and Web Developer

    in the past, i was want to be in these two fields and some people advised me to don't do that because it won't be good for my work quality and I must focus on one thing. so I need to take your opinion .. what do you think?

    1 point
    • Jake CooperJake Cooper, over 3 years ago

      Thanks Abdelrahman! I've heard a lot of people saying to pick one field and stick with it -- that finding a niche will help you connect with the right people that want your product service -- and for the most part I agree. When it comes to graphic design vs web development, no matter which you pick a little knowledge in the other will go a long way to making you better at collaborating.

      Graphic design is my main passion, it's what I went to school for. I picked up coding my freshman year of college and it opened up a different side of my brain. There is a TON of overlap between the two fields, but knowing how to code has vastly improved my design abilities in terms of thinking in systems, designing modularly, "don't repeat yourself" simplicity and patterns.

      I don't think every designer needs to be a developer, but I think EVERYONE could benefit from a little bit of coding experience / understanding.

      In your case, rather than picking one over the other, offer both to your clients. Just be clear on what exactly you can and can't do. Most clients won't care about what title you call yourself, they just care about what problem you can solve for them.

      In the long run, you'll always have a skill that is better than the other. While you may see success faster if you get really good at one thing first, then move to the other, as long as you keep improving your skills, I see no harm in offering clients either service.

      Hope this helps! /End of rant :)

      0 points
  • Rafael Rodrigues, over 3 years ago

    Nice job Jake! I'm loving your site!

    0 points
  • Eliot SlevinEliot Slevin, over 3 years ago

    This is looking really good, great job, I hope it lands you the clients you want.

    Just one thing, in your logo I feel that "DESGIN" is too close to "Jake Cooper"? When I first saw it I read it as Jake CooperDESIGN - I think a little more spacing would be good.

    Overall looks great! I like that you displace prices up front!

    0 points
    • Jake CooperJake Cooper, over 3 years ago

      That's a great point, definitely going to experiment with the spacing. Thanks for the feedback! Was very apprehensive about putting the prices on there, but have been seeing everywhere that it's the best way to get qualified clients.

      Thanks again!

      0 points