Thanks for sharing. I'm just in the process of reviewing our recently revamped website that doesn't convert well. I'm especially impressed by just the use of existing content to increase the results.
Thanks! Yeah pumped about it. The interviews took some deep time and attention, but the changes to the copy were easy after that. The next redesign is taking a bunch more effort. But nice to see easy changes = 35% improvement.
Thank you for sharing this! It's crazy how some small (but obviously also very powerful) copy changes, can give such a boost in conversion rates.
Basing your copy on what your customers are saying about your product was new to me. Evidently very effective.