Hi DN people,
So, I've been in the process of updating user personas and it struck me how costly and time consuming it is to gather quantitive data about our users.
Hiring third parties to do this for you is incredibly expensive and relatively time consuming and once done, the data stagnates quickly.
I was looking at ways to ask users questions directly from our product using a chat interface widget, and although there seems to be a limitless amount of options available, nothing did exactly what we were looking for and all came packaged as part of much larger more complex and expensive products.
So, as a side project we wanted to create something very simple that focused on asking the user questions related to their demographics and behaviour when using a product.
This has taken the form of a widget that you can run on selected pages that asks users questions using natural language. A chat interface feels like a nicer way of handling forms and allows you to inject some personality into the questions. The answers are multiple choice, making it simpler for users to engage rather then inputting text.
We will have a number of scripts that vary in tone which you can edit to suit your products voice - but the aim is to make something plug and play with minimal setup. All data is fed to a dashboard - this allows you to view changes over time and over various pages of your product.
At this stage we are trying to validate whether this is a good idea or useful to anyone. If you'd like to help test the beta version please sign up here.
Any feedback is also hugely appreciated even if it's telling us we suck and that this idea should die in a fire. Thanks!