• Dirk HCM van BoxtelDirk HCM van Boxtel, 4 years ago


    I started writing a response, a really long one. I disagree with 90% of the post.

    However, I'm going to chalk this one up to being a different target audience.

    Most of these call-to-actions seem bloated to me, and totally vague. I'll give a single example:

    "You deserve a business & life you love. We can help."

    What’s so good about this invitation?

    The title, which offers a precise, super attractive value – We’ll help you create the life and business you’ll love.

    I have NO IDEA how that title is "precise, super attractive value". It's vague. It could apply to literally every single product I've ever seen. I have NO idea what the product is, and it's a statement that applies to every single person.

    Since that title (to me) reads like a horoscope, and the author gushes about this signup form, I figured this must just be a gigantic mismatch in target audience.

    Final point I'd like to make: take this article with a grain of salt, it doesn't apply to every single case, even though it's written like it does.

    2 points
    • Sagi ShrieberSagi Shrieber, 4 years ago

      Thanks for this comment, and you're right, every sign up form should totally be as personal as possible to the target audience it aims for.

      1 point
  • Sagi Shrieber, 4 years ago

    Kinneret gave us a 15 minute exercise and a sneak peek into her new book "Microcopy: The Complete Guide" . Worth a read if you have your own blog and/or interested in reading about microcopy in general :)

    0 points