I started writing a response, a really long one. I disagree with 90% of the post.
However, I'm going to chalk this one up to being a different target audience.
Most of these call-to-actions seem bloated to me, and totally vague. I'll give a single example:
"You deserve a business & life you love. We can help."
What’s so good about this invitation?
The title, which offers a precise, super attractive value – We’ll help you create the life and business you’ll love.
I have NO IDEA how that title is "precise, super attractive value". It's vague. It could apply to literally every single product I've ever seen. I have NO idea what the product is, and it's a statement that applies to every single person.
Since that title (to me) reads like a horoscope, and the author gushes about this signup form, I figured this must just be a gigantic mismatch in target audience.
Final point I'd like to make: take this article with a grain of salt, it doesn't apply to every single case, even though it's written like it does.
Thanks for this comment, and you're right, every sign up form should totally be as personal as possible to the target audience it aims for.
Kinneret gave us a 15 minute exercise and a sneak peek into her new book "Microcopy: The Complete Guide" . Worth a read if you have your own blog and/or interested in reading about microcopy in general :)
Useful! I run a blog (UXBeginner.com) and can definitely use these microcopy tips on my CTAs and landing pages.