I agree with all of this... but.
Client: I think the text is too big, I don't want to scroll so much
Me: Well it depends on your screen size but nearly everyone scrolls these days and bigger text is easier to read
3 weeks later
Me: Happy with the final result?
Client: Yes, except for one thing. I asked you to make the text smaller but it's still too big
Me: Head -> Desk
Most common feedback: 1: "I must still see everything on my inch laptop screen without scrolling" , 2: "I think the text needs to be smaller still"
Yup, something every designer encounter. Yet if you still have to make the text smaller, you are probably not communicating the pros and cons well enough.
Honestly some of them just don't care.
"I don't like big text"
"But it really stands out in the header and fits your brand. You logo has a larger font too right? I mean this is according to brand guidelines. Maybe press CRTL + 0 your browser might be zoomed in."
"I didn't like the logo either but I didn't want to pay more to have it changed. What's zoom?"
insert 15 good reasons for larger than 10px font sizes, send screenshots of what it should look like, use their screen with teamviewer to make sure it isn't some weird IE screw up
"I just hate it if all the text doesn't fit on my screen and I have to scroll, there seems to be too much space between lines too. Like breaks"
"Line-height? I'm seeing breaks"
"I've put the lines closer together a bit but as you can see the g's will collapse with the L's.*"
"Really? I think this is much better, a cool effect too"
I've never showed anyone the 'difference' again after someone got his 8px font-size line-height -10% website. Lesson learned.
Been working for the same company for the past six years. Still get this comment every week. Heck, they want emails to have 12px fonts.
It's so disgusting.
Yeah, I struggled to get the team to understand that users expect to scroll at my previous job. The next step is going to be removing all images on mobile.
Sometimes I even start to doubt the data on scrolling. Like after 5 clients telling me ugly websites look good and the fold is still very much alive... I see it on Hotjar sometimes too.
No scrolling recorded on some websites with obvious hints and design cues that you should scroll.