h/t Pinboard on Twitter: "And now, wearable Soylent."
To get this, you need to understand whose behind it.
I signed up immediately because it fits my aesthetic and I'm into his work.
At the risk of diving down a philosophical rabbit hole, let me say that I think a lot of people comparing this to Soylent are missing a fundamental point. Soylent's MO represents a classic facet of Silicon Valley thinking: maximizing efficiency without regard for taste.
Lot is on the other side of the spectrum. It's not about efficiency, or "never having to go shopping". Those are simply side effects of their business model. What they're selling is a uniform that doubles as a membership card to a group that pokes fun at the clichés of the Valley and broader trends in popular technology, generally. This project is anti-choice, anti-identification, anti-individualist and anti-capitalist. I actually think it's anti-consumerist as well.
Or maybe I'm just reading too much into this. I'll let you decide. ¯_(ツ)_/¯
Ah, this makes so much more sense as a satirical art project / reaction to SV efficiency culture.
I hope this is an April fools joke. "Don't express yourself, we will express you for you." Actually, taking a closer look, it looks more like a marketing campaign for a movie or a series. Or, if you consider the footer and the instagram, and the bible reference, probably someone pushing their individual religious agenda? Idk, does not seem legit.
Considering one of the items sent out is a tattoo gun, I feel pretty safe assuming this is a joke.
looks fake, but checkout seems to be real. if it's a joke, then it's a scam.
I think it's real, although it's clearly meant to resemble a doomsday cult ("THE LAST HOUR") but it's weird that the subscriptions would be recurring!
love this. i've always wanted to live in a dystopian world.