I know this is a joke headline, but why does Illustrator need this? Masking a rectangle of a photo is easy and non-destructive.
but, OP made a trendy joke.. quick, someone chime in about Sketch!!
It's good for cropping unwanted part of embed images that didn't need any further changed, which result in smaller file size.
or maybe sometimes you just need to crop the image, but don't want to do it in Photoshop and create another 'cropped version.tiff' file to cluttered your asset folder?
Nice to have but a bit underwhelming update though. :)
I've actually been waiting for this for a while. Exporting assets, or pasting into photoshop as a smart object applies the mask while keeping tons of empty space around where the bounding box for the original photo is.
They should fix other problems. i am on an macpro full equiped and sometimes illustrator is lagging. Alignment of vectorpoints or lines is just awefull. they did it better in Adobe XD. I am really considering to switch to affinity.
Your subscription dollars at work.
It took them a long time to come up with this idea.