I thought this was going to be a parody. Then realized it wasn't. But it still kinda is.
Sidebar added to website? ✓ Reimagined
A good example of what not to do.
I have a real dislike for these sort of projects. Anyone can make something pretty to the exclusion of all / any other constraints.
I used to feel the same way, but I've come around to the other side recently. I do a lot of work that's burdened with constraints (in terms of functionality and/or aesthetic), so doing something "fun" without constraints feels good.
Also, creating solely for the sake of creating isn't always bad; not everything you produce needs to solve a business problem.