12 comments

  • Joel CalifaJoel Califa, 3 years ago

    THIS CASE STUDY IS SO BEAUTIFUL

    12 points
  • Sebastian Rumberg, 3 years ago

    I'm looking at this case study on a 27' iMac 5k and I'm basically crawling into the screen. So beautiful! Well done.

    6 points
  • Todd Padwick, 3 years ago

    This case study is beautifully presented. Absolutely love it.

    2 points
  • Mike MaiMike Mai, 3 years ago

    Another lovely case study! Such inspirations for typography lovers. The only thing that feels off is the centered justify text in the "Product & Advertising Strategy" section. :P

    0 points
  • Josh CarrJosh Carr, 3 years ago

    Particularly impressed by the re-animations of the classic covers and the various animations throughout that point out details in, e.g., their content strategy and their CMS. Well done all around, Upstatement.

    0 points
  • Nathan HueningNathan Huening, 3 years ago

    Man, Upstatement basically just embarrasses all of us, without even trying.

    0 points
  • Du HoangDu Hoang, 3 years ago

    Looks like American Apparel Branding?

    0 points
    • Laurens SpangenbergLaurens Spangenberg, 3 years ago

      It looks more like a lot of International Style graphic designs.

      0 points
    • Scott Dasse, 3 years ago

      I think you've caught American Apparel (founded 1989) imitating MIT Tech Review (founded 1899).

      4 points
    • Mike Wilson, 3 years ago

      Learn some graphic design history and then come back to DN please.

      0 points
      • Du HoangDu Hoang, 3 years ago

        Hey, I was referring to how their web redesign looks similar to what American Apparel has been doing for the past decade. No need to be a douche bag about it.

        0 points
        • Mike Wilson, 3 years ago

          So maybe I was a bit harsh. You touched on one of my pet peeves. It seems like the internet's favorite thing to do when looking at design is call out something as a "ripoff of X." People often mistake the popular examples of a certain style as "original" while not understanding their place as part of a larger movement.

          If you read the case study, they clearly explain how they were heavily influenced by the 1960s design program for MIT Tech Review done by Cooper, Casey & Coburn. And of course the original CCC work was not at all "original" since it strictly followed the same Swiss International Style principles that literally almost all graphic design studios were churning out back then.

          In the 80s the international style went through a revival and hence why American Apparel's branding looks like that. So American Apparel ripped off all of the the famous mid-century design studios....who ultimately ripped off the work coming out of swiss schools in the 1920s...which ultimately was a rip-off of the foundational aspects around which sans-serif typefaces were invented.

          1 point