SV product designers wont get this. Please remember this is not a design for a tech startup.
I think it conveys the brand personality very well and has a unique way of presenting it. Nice, different approach.
Happy to see this as the top comment because I totally agree. I love everything about this and for all the right reasons. Well done.
Uuuuuuuuuuh. SO many experience issues. Brand personality? If a friend recommended this site, or I entered from a search result and the first thing I saw was the "new website" scrolling I'd be very confused.
The footer is weird to access, and confusing. Since no scrollbar existed I had no clue a footer was even there...
Product pages are jerky, and confusing to navigate since the accordion radically changes the view.
A lot of the other simplistic approaches don't bother me...since as you said it's a brand personality, but you can convey a brand while still having a good user experience.
I think they might have a new website. I can't quite tell for sure.
that's what happen when client decide to move from wireframe to development
You are not the audience for this website.
Or was this http://on-hybrids.eli-block.com/
Personally I like the previous website made by Fantasy more.
But I do understand that Demna Gvasalia needed a redesign since now he's the creative director of Balenciaga. This new website better suits his vision, just like the site made by Fantasy was better for the Alexander Wang era of Balenciaga.
A friend show me this website this morning. Don't know what to think about it. In my office, the main reaction was "wtf, they only sold wireframes ?".
I like the ultra minimalist concept, but I think it's too much for me...on a user side, information looks lost, no hierarchy, no visual help on list contents, it looks really cold.
I didn't expect you to defend this Oliver. But I agree, they are selling $600 slip ons, I doubt they care about hierarchy over style.
change for change's sake is not necessarily a good thing. Just because it's 'different' doesn't necessarily make it a great design. for something so 'simple' I'm with Andrew C (who posted here) that it's chugging along quite slowly here....performance is getting a bit hit... feels almost slightly broken because of this.
I may not be the target market, but I enjoy fashion as much as the next designer, and my guess would be that the target customer may not entirely be down with this aesthetic either. the models (not to be a hater, or put down someone for their looks) but they look either astonished to be there, or downright frightened. If the face of this springs 'look' is a weird nightmare version of a talking heads video (seriously, take a look at 'once in a lifetime' video) then I apologize ... ;)
anyhow, not entirely my cup of tea ....
I'd like to think that there were better ways to display this apparel.....
Change for change's sake is literally the business model of the entire fashion industry.
good point Mike :) but what works as a business model, doesn't necessarily work as a design concept...
I think the overall idea may be sound....but for some reason the execution here doesn't seem to hang well...
could be the sluggish feel, could be the models...could be a bunch of things that together just feel a bit cringe-making...
No. Just no
I absolutely love this. I know Brutalism is trendy right now, but it's always been my favorite aesthetic, so I love this.
This is not about conversions or performance. It's about a new creative director for a fashion house implementing his new vision for the brand. This doesn't happen a lot in tech but it's a very common thing in fashion. These high end brands don't rely on their e-commerce sites as heavily as a typical e-commerce sites do.
Bold move, In my opinion it suits brand's image.
Interesting for sure. The awkwardness going on with the models makes it a tough sell for me and I'm pretty awkward myself...
I'm in my mid twenties in need of a new backpack so I suppose I could be considered the target market.
It just seems rather up itself and edgy. Brutalist has grown on me but I wouldn't throw £1,000's at a company that looks like it spent £100 on it's own website.
I clicked off when I saw £675+ for a backpack.
If you click away when you see the price, you're not the target market.
Tastes apart I wonder how it performs in terms of actually generating sales - this is a n e-commerce shop after all. My intuition clearly tells me this can't perform well but again, intuition doesn't account for what you don't know ;)
Puts crazy stuff in the address bar for me. Looks like it's encoding some json straight into the URL?
I had this website open in a tab and it noticeably made Chrome slower after 30-40 seconds of parking. I'd love to see the conversion numbers on this X`D
It's great for mobile :D