Show DN: Sigstr Redesign

over 3 years ago from , Product Designer

Hey DN!

This is my first major website launch in my design career. I've been working with our leadership and marketing team over the past few months to bring this together and I'm super pumped to finally be able to share it!

For context, I had involvement in strategy, design and development.

I'd really love some feedback in terms of usability and visual design.




  • Mattan IngramMattan Ingram, over 3 years ago

    Beautiful site, my only thought is that the abstracted illustration at the top is a little too abstract. It's not entirely clear what it is meant to represent until I scroll down and see the actual screenshots.

    3 points
    • Todd Padwick, over 3 years ago

      I agree. Same goes for the headline... 'We are email marketing' is vague and a little self-absorbed. I would turn it on its head: instead of presenting it as what you do, present it as what this enables the user to do. (also use a non breaking space to get rid of that widow!) eg:

      Turn branded email signatures into targeted campaigns.

      How does it work? >>

      look and feel of the site looks great though, and the product itself is a brilliant idea.

      2 points
    • Michael A, over 3 years ago

      Thanks for the feedback! We've made some changes to the homepage

      0 points
  • Conlin "Wuz" DurbinConlin "Wuz" Durbin, over 3 years ago

    Nice! I worked for Studio Science in Indianapolis over the summer! I love the new site!

    1 point
  • Saijo GeorgeSaijo George, over 3 years ago

    looks awesome, great work buddy.

    1 point
  • Jon MooreJon Moore, over 3 years ago

    Great work, Michael! I really dig the BIG components. Makes it very friendly and approachable. Love that font, too.

    Well done!

    1 point
  • Matt BashamMatt Basham, over 3 years ago

    Looks nice! I definitely sat and waited for the illustration at the top to load. It looks like an empty/loading UI.

    1 point
  • Roland PokornyikRoland Pokornyik, over 3 years ago

    Generally speaking I love the design, great work!

    One thing which was not clear / was surprising for me is the pricing page.


    You highlighted the most expensive option. It's quite unusual on pricing pages. The "get started" link is not visible enough I think. It should get more emphasis.

    The Calculate your ROI potential option looks lovely, but I doubt that it would give any reliable info.

    0 points
  • Mark O'NeillMark O'Neill, over 3 years ago

    Really clean site.

    The favicon looks really rough on my retina screen. Everything else is lovely and sharp.

    0 points
  • David SvezhintsevDavid Svezhintsev, over 3 years ago

    Smart, beautifully designed website! BUT: why images weight like 3mb each? At least 500kb if 2x is needed, but 3mb? The loading speed is slowed down heavily.

    0 points
  • Jonathan ShariatJonathan Shariat, over 3 years ago

    Beautiful work!

    0 points
  • Erhan D'SilvaErhan D'Silva, over 3 years ago

    Small issue .. Noticed at your 720px breakpoint the "Drive measurable results" box looses its padding and gets flushed left. Other than that... nice work.

    0 points
  • Alex CampAlex Camp, over 3 years ago

    Nice work, it's a clean, good looking site. Don't have any strong suggestions. Only thing that caught my eye was the main cta in the top corner: schedule a demo button. The font size is big, letter spacing pretty wide and the vertical alignment of the text is off. Small thing but noteworthy.

    0 points