Everything about this was both brilliant and hilarious. I love these guys.
It took 24 hours for me to work out the full extent of this troll. I was played. Well done.
all Medium articles are the same...
What happened to the giant hole?
I don't get it. This is a joke, right? Is this some kind of symbolistic sermon?
They always do pointless stunts... Gets people asking what it's about, then they find out it was CAH, pretty good marketing if you look at it that way?!
Saying that, didn't watch the super bowl and it's different ads here in the UK. But did it even air? Could it be a troll?... I really don't know.
UPDATE: It's fake news, so they are combining two in one haha... brilliant! All the stories around at the moment about fake news and they come up with this.
The Next Web does a good write up on it. spoiler: it's a joke.
Literally saw that just before you posted it. +1 Matt!
I actually wrote about this a while ago. I had the opportunity to meet the founder of CAH (really cool guy). Here is the article I wrote: In On The Joke