How many designs do you usually present to the client?
6 years ago from Val Sopi, Maker of Claritask.com
This story is quite old, though still relevant.
Steve Jobs describing Paul Rand while working on the NeXT logoI asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way I know how. And you use it or not. That’s up to you. You’re the client. But you pay me.
I've sort of prepared clients that I would always present 1 solution, even though I may do 3-4 while getting to that one solution. I don't remember once being rejected completely. There were comments, Yes, though never — I want to see something completely different.
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