5 comments

  • Alex HoffmanAlex Hoffman, over 4 years ago

    I feel like it's kinda exactly what it should be...then again, people seem love to roasting redesigns/rebrands

    6 points
    • Jared KrauseJared Krause, over 4 years ago

      Agreed. It's clearly not the most creative option, but gets the message across while keeping hometown pride. Interested to see what they put on their helmets.

      Anything would be better than than the old logo, really.

      0 points
    • Jonathan ShariatJonathan Shariat, over 4 years ago

      Yeah its a great logo. One thing people need to realize is that a logo is a container for your brand. The brand != the logo. Your fans have a relationship with your brand and your logo, when you choose to redesign, even if an improvement, it feels wrong to fans. Thats also why its hard to know if its going to be a success or not. Since there will always be a backlash, its hard to tell if it was successful in terms of acceptance. People learn to love the new logo over time once they rebuild that relationship and are used to seeing it.

      1 point
  • Daniel GoldenDaniel Golden, over 4 years ago

    Looking forward to the Brand New review.

    0 points
  • Mike AbbotMike Abbot, over 4 years ago

    This is exactly what LA Dodgers logo should look like when redesigned. Love it but in Chargers case it's just stupid.

    0 points