Any Web Designers Sharing Work On Instagram? Does It Help You Gain Clients?

6 years ago from , Web Designer

I ask because I posted an image on my account and I've had great feedback. I was honestly surprised at the reaction to my post so I'm now considering adding work to my account more often. Just wondered if anyone else has done that and had any luck.


  • Charlie PrattCharlie Pratt, 6 years ago (edited 6 years ago )

    Rule #1: Do what you gotta do.*

    *That said, I have noticed that Instagram users tend to prefer the personal nature of the images they see. Once someone starts hawking their wares or services, I tend to unfollow very quickly. Maybe make the work posts somehow more personal, and I think you'll be fine.

    7 points
    • John Jackson, 6 years ago

      I agree to an extent. No one wants to follow someone who tries to push product, but I would argue that creatives are different. I enjoy seeing pretty things on Instagram. Whether that's beautiful photography, a nice painting, or a UI that someone built, it's much different than seeing someone who's trying to push some other product.

      With creative work, it's more like "Look what I designed!" rather than "BUY THIS GUYS!"

      1 point
  • John Jackson, 6 years ago

    I've taken a photo of a design and uploaded it to my Instagram. If you tag it correctly, you'll probably get some feedback. I tend to stick with Dribbble, though, since most of my job opportunities have come from shots that I uploaded to my Dribbble profile.

    3 points
    • Seth Richardson, 6 years ago

      Same here. I won't leave Dribbble, I'm more or less asking if it's worth trying to build a good looking portfolio within my Instagram account, but still keep doing my thing on Dribbble.

      0 points
      • John Jackson, 6 years ago

        It definitely isn't going to hurt. What do you lose if it doesn't gain traction? Just your invested time. Give it a try and let us know if you see decent results!

        3 points
  • Marcel van Werkhoven, 6 years ago

    My brother is a game designer and went on Instagram to show the 'life' of a game designer. He usually gets a ton of likes/feedback on his pics of development engines , testing things at 3:00 AM, doing 'creative sessions' at coffee shops and such. His biggest fan is surprisingly a 50 year old retired marine from the US.

    After his success I decided to use Instagram to mainly show our studio culture. Like, parties, birthdays, events, behind-the-scenes etc. . I mostly find it works well as just another way to keep in touch with business partners and existing clients (to show you still exist and do things) but I don't recall ever getting a new client with Instagram.

    People mostly seem interested in what others are up to at work and webdesign, gamedesign, UX design etc. are often more 'interesting' to them than other jobs.

    2 points
  • Mike MaiMike Mai, 6 years ago

    It works really well for illustrators and logo designers, I know I following a bunch just because they ONLY post their work and no crappy photos.

    1 point
  • Brandon CrooksBrandon Crooks, 6 years ago (edited 6 years ago )

    It depends on your audience/followers. Most of my friends are designers and artists. Most, if not all of my followers are also designers and artists. I only post the things I want to post which is mainly my work, that's why they are following me. I've definitely gotten work through Instagram on multiple occasions but not intentionally. But I'm mainly referring to my personal account. If you want a separation of concerns, try creating a business account. Most agencies do!

    Shameless plug lol: lets chat on IG! @crookedpixel

    1 point
  • Ryan MorrisonRyan Morrison, 6 years ago (edited 6 years ago )

    My career started largely because I posted on Instagram a lot and it did well, but that was my use of Instagram since the beginning. If you have been posting all personal pictures and you are followed by your friends and family, I don't recommend suddenly posting work. Instagram makes it really easy to have two accounts though, so you could have an Instagram account of curated work and keep your personal account separate.

    That being said, I don't think many agencies owe their successes to Instagram, and likely have other goals from it's use besides gaining work opportunities.

    0 points
  • Jon DarkeJon Darke, 6 years ago

    Have friends who run graphic design agencies that find it useful to promote work this way, especially successful for packaging jobs. As a UX design agency we find it more useful to post culture/team shots, behind the scenes stuff. Don't expect to ever get work directly or even have clients follow you - mostly aimed at peers and promoting general brand awareness activity. Definitely would not spend a large amount of time on Instagram, it's a luxury if you can find the time in my opinion, but a good string to add to your social media bow if you can justify it.

    0 points