Does anyone here have any positive/negative opinions on trying to productize the design services you offer clients? Specifically in the product design space.
I am not 100% sure I understand what you mean, but here is my answer:
When I charged by hour I got paid a lot less because I generally work pretty quickly, so I was being penalized for working efficiently. I started charging by deliverable's in 2015 and it was the best thing I ever did (for my work style). So I would highly recommend selling your design service as a product, though I leave things loose. some sites are easier to make, and therefor much cheaper, even if they have the same amount of pages in them for example...
So, yes. recommended
I'm trying out being transparent about pricing on my website to include categories of service design vs product design vs website design and what that all gets you on a process and timeline level.
It definitely varies so much that I still need to schedule a consultation before initializing the engagement. However I think you could package services better if people knew what they were getting more fully, and that means educating your to-be clients a little.
I know there's a big push in the consulting community to try this first before going down the product/saas path. Proponents are saying it's easier to monetize something you already know vs something new. I suspect you will see more people going this route over the next few years, the big challenge will be differentiating yourself from everyone else.
I've noticed a few "Design as a Service" offerings come onto the market like https://www.undullify.com/. The ones I've seen look pretty general (branding and graphic design), but I think it would be interesting to look at providing a design service for a more specific area like presentation design or video editing.
This is something we're very much looking forward to experimenting with in 2017.
With the relaunch of our company website, we've launched our first initiative towards productized services called Microawesome.
It will be really interesting to see how it pans out.
Have you had much success with them? Super interested to hear how well they do. :)
Still early to tell, but the general response has been positive.
I'm looking forward to doing a writeup on it as soon as I can.