Aktiv Grotesk has grown to become my go-to sans serif font. Cool to see more mainstream outlets using it!
That's a preview or the whole thing?
Pretty much the whole thing. Using an Augmented Fourth Type Scale and that's basically it. Very pared down, but the constraints forced us to be more creative with our type, line and animation usage.
Hopefully the site will launch in the next month, so you can see the results of this system.
This shot is trolling, right? Or serious?
Trolling Seriously? But for reals, type scale and this. Design was savagely minimal.