It's definitely pretty with beautiful illustrations and animations. However, I feel like it needs an additional section explaining how Inturn helps sell excess inventory. As far as a landing page design, I feel like it left me with questions and clicking on 'Get started' just throws a sign up form at me. Might be nice to show examples if available.
I feel the same, I had to go through Features and About pages to get a grasp of how does Inturn work, but even so, there were some doubts about the nitty-gritty of the solution.
Great job on the illustrations though! Really fun and well crafted.
Agreed. I instantly understand the problem they are trying to solve I just don't have any idea HOW they plan on solving it. I feel like 3rd section (Inturn is a win-win solution) could have a little more depth to it. At that point I am actually interested in more detail.
Good insight. I definitely think we can improve this by clarifying some points. Thanks for the suggestion, glad you liked it.
The page size is over 12mb, there is a lot of performance issues with this page with scroll chunking with too many heavy elements on the DOM.
I would suggest trying the
<video>tag with h264 .mp4 autoplay video files to drop the size of those gifs to something more manageable on desktop, and use simple SVG or PNG on mobile, although the animations are delightful, their size is too much data/cost to put onto the user.
Thanks for this suggestion and I do agree! Improving performance is top priority right now.
I do love the animation style! Best of luck making them more performant for more people to enjoy!
Totally noticed that too. Page loaded very jaggedy and noticed chrome freezing up a bit :-/
Very nice animations/illustrations!!
really nice visual design, illustration & animation work. was it all done internally?
We worked with two teams, Craft & Root for design, brand refresh, management and planning, and Rocketboy for the Illustrations/Animations.
In house Marketing team was in charge of the project management, copy, planning, messaging.
I personally was part of Project Management, design supervision and Art Direction. Craft & Root is such an amazing team to work with, I would give them a recommendation for life.
Happy that you guys like it. Gonna communicate feedback to the team as soon as possible.