Looks like some kind of utility company, not at all like a restaurant.
My exact thought. I was like "are they a telecom company now?"
How much cooler would it be if they used the old style typography?
I generally don't vocalize my opinions on rebrandings I don't like but man, this is just straight up awful. Kinda makes me wish that they get a Gap level response. That type is wonderful, especially compared to the just there type they have now.
It looked almost decent in big lights up on the cantina but still felt off.
Even the 2032 version they showed from Demolition Man was better.
Great job on kerning.
TA C O
BE L L