33 comments

  • Hüseyin YilmazHüseyin Yilmaz, 5 years ago

    Looking forward to Book Pro in Jet Black.

    28 points
  • Joshua HughesJoshua Hughes, 5 years ago (edited 5 years ago )

    Starts at $199 (US) in small (10.20” x 12.75”)


    Starts at $299 (US) in large (13” x 16.25”)


    Crazy money.

    15 points
  • dh .dh ., 5 years ago

    Didn't they make a thinner version? Or is that the next release?

    8 points
  • Alessandro Stigliani, 5 years ago

    Is this superior trolling from Apple ?

    6 points
  • Tom WoodTom Wood, 5 years ago (edited 5 years ago )

    It's almost like an April Fools. Looks interesting, and definitely something to have on the office bookshelf.. But $200 - $300?

    It's almost like a metaphor for their hardware.

    “Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period.

    5 points
  • Todd SielingTodd Sieling, 5 years ago

    Not enough pages for pro users.

    3 points
  • Ed FairmanEd Fairman, 5 years ago

    Mmm. Big product images in a book for an inexplicably expensive price. Nope.

    3 points
    • xxxxxx xxxxxxxxxxxxx xxxxxxx, 5 years ago

      It seems like something that would be better suited for consumption on a... iPad?

      2 points
    • John PJohn P, 5 years ago (edited 5 years ago )

      Price is generally on par with books of this kind.

      (The real story is this was actually something they felt a need to make at a time when so much of their Mac line is suffering)

      4 points
  • Dave HawkinsDave Hawkins, 5 years ago

    No headphone jack? Apple no longer make great stuff etc

    3 points
  • Dan Charlesworth, 5 years ago

    (Wow, this comment thread is rough — so many shitty obvious jokes and cynicism)

    If this book shows progress designs and prototypes, it would be pretty fascinating.

    2 points
    • Alex ChanAlex Chan, 5 years ago

      Tell me about it. I came here to read up on people's thoughts on the book only to be met with memes. The book is a commemorative showcase of 20 years of design and engineering. This is some people's life's work.

      While I personally won't be buying it, I sure as hell would love to flip through it.

      3 points
      • Alberto OrsiniAlberto Orsini, 5 years ago

        I do agree with both of you and I honestly want it. $300 is rough though, so it'll be a hard decision.

        0 points
    • Stefan HoardStefan Hoard, 5 years ago

      Can you blame people? This could have easily been a small site, but instead its an overpriced book. Camaaaaan

      0 points
      • Dan Charlesworth, 5 years ago

        Absolutely. You should all be ashamed of yourselves.

        Why shouldn't the Apple Design Team celebrate 20 years of world changing work with an hand made book made of expensive materials? Because you can't afford it?

        It isn't an Apple product it's a vanity project.

        0 points
  • Phil Smith, 5 years ago

    The perfect way to reminisce on Apple’s golden years. lol

    2 points
  • Sam LuSam Lu, 5 years ago

    Jony Ive speaks on "Designed by Apple in California" Book: https://www.youtube.com/watch?v=IkskY9bL9Bk

    2 points
  • Sjors TimmerSjors Timmer, 5 years ago

    It's Jony's way of getting his portfolio together, ready to move on

    1 point
  • Wassim BWassim B, 5 years ago

    "Fingerprint sensor built into every single page."

    1 point
  • Stefano TirloniStefano Tirloni, 5 years ago

    Designed by Apple in California... assembled in China

    0 points
  • Kyle CaseKyle Case, 5 years ago

    If you have any money left over from your recent dongle splurge, buy this book for $300.

    0 points
  • Chris CChris C, 5 years ago

    A book from a technology company...about their devices...

    Are they just throwing darts at a board with bad ideas on them for decision making now? So silly.

    0 points
  • Norm Sheeran, 5 years ago

    I'll pick this up just because it will be highly collectible as I'd imagine it will only be published for X number of months.

    0 points