2 comments

  • Charlie McCullochCharlie McCulloch, almost 4 years ago

    Great piece. Often it happens because of endowment-bias - "I spent 8 hours on this so it MUST have value!", which can be a really hard thing for designers to learn. All hard work is not created equally.

    1 point
  • Alex BrunoAlex Bruno, almost 4 years ago

    Really great post. Totally agree that the client needs to have some real involvement in the feedback / improvement process.

    1 point