I love what your team is doing, but click-baity headlines and list articles come off as fake and makes the content feel... unbelievable. I feel like a lot of designers will see through that and not read it, which is unfortunate as there might be some quality advice in there.
For example, I have no idea who wrote that article or if they have any experience as a Creative Director. Why should I even listen to that advice?
A better approach might be to have interviews with actual creative directors. Same type of content, but it could have been backed up with real stories. I would be a lot less skeptical and a lot more interested.
Hey Anthony, first off, let me say thank you for the useful feedback. People are so quick to yell at each other on here that I was happy to read such a thoughtful comment :)
We're still developing our voice as a company and trying to find topics that resonate with the community. We'll take your notes into consideration going forward!
Ditto what Anthony said. It's a good article, but the headline does a disservice to it.
Giving a face to the article can resonate much more with the audience, and gives you the chance to go for more personal headlines the likes of “Want to grow as a creative director? Here's what we learned”.
Still engaging and much more natural.
There's nothing inherently wrong with headlines like this, but this format has been so abused readers instantly reject it nowadays. Also note that list format headlines are unwelcomed by DN guidelines.
I made it past the headline and really enjoyed the article. I hope you don't mind but I've included it in my Little Walden weekly newsletter.
Thanks James :)