5 comments

  • Marc Olivier LapierreMarc Olivier Lapierre, almost 3 years ago

    "You need to come up with something that stands out without being silly or stupid. There has to be some kind of connection to what you do. There's a lot of logos out there you can easily see that it was actually designed by someone on the internet for 5$. There's no history, there's nothing earned about it. You can see there's been no arguments, no battles."

    Amen.

    5 points
  • Daniel GoldenDaniel Golden, almost 3 years ago

    Really transparent look into the rebranding process, but it struck the chord of an experience we probably each have several times a year.

    3 points
  • Blake Reary, almost 3 years ago

    This video is refreshing. It's got the levity that I feel has been missing from so many other rebranding reels. It highlights the the fact that a branding effort is laborious and rewarding without resorting to bragging about how many hundreds of sketches and color palettes were created. I like it when a design team doesn't have to take themselves too seriously.

    2 points
  • Shane McCleeryShane McCleery, almost 3 years ago

    Wow, that is some solid storytelling and insight. Definitely digging the new brand.

    0 points
  • Jesper KlingenbergJesper Klingenberg, almost 3 years ago

    ❤️ Zendesk Marketing Videos

    0 points