"You need to come up with something that stands out without being silly or stupid. There has to be some kind of connection to what you do. There's a lot of logos out there you can easily see that it was actually designed by someone on the internet for 5$. There's no history, there's nothing earned about it. You can see there's been no arguments, no battles."
Really transparent look into the rebranding process, but it struck the chord of an experience we probably each have several times a year.
This video is refreshing. It's got the levity that I feel has been missing from so many other rebranding reels. It highlights the the fact that a branding effort is laborious and rewarding without resorting to bragging about how many hundreds of sketches and color palettes were created. I like it when a design team doesn't have to take themselves too seriously.
Wow, that is some solid storytelling and insight. Definitely digging the new brand.
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