Even though this is an oversimplified way of describing the thought process that goes into logo and identity design, I honestly think this approach can be very valid in a lot of situations.
I don't really care if a logo was designed in 5 minutes or in 5 months if it serves its purpose.
oh - to be clear - this is NOT how I personally design a logo - this is a hack - a siple way to show someone who has no design experience how to make a logo quickly - I personally have a very very different process
Wow this community is sour. Sour to the point we can't see a simple post for what it is anymore.
You're spot on. This is how to make a logo, for free, in about 5 minutes. Is it the most exciting thing ever? No. Is it something useful? Sure. I've done this before. For proof of concept it can be really awesome. I've whipped up logos off an icon-set before. I've just stuck a letter in front of a name.
Works perfectly for what it is.
STOP HATING THE TOOL, PEOPLE. IT'S A TOOL. USE YOUR EMPATHY. FIND A USE FOR IT.
Don't be an ignorant nay-sayer who only tries to find the flaw in things.
This is a community of designers... Expecting a community of designers to respond really well to a post that could seemingly narrow a craft down to a 5 minute 3 step process (subjectively) is incredibly naive.
People are allowed to be nay-sayers - it's what discourse is all about. Perhaps you shouldn't expect that this should be well received by default.
Also - I don't think people are upset about the tool.. I think people are interested to know the authors real intention. Marc responded to me earlier saying "my hope is non-designer types try the steps in this post and then see how hard it really is to design something"... Personally, I don't think it's likely that this will happen, but I really appreciated that Marc took the time to respond to me with that answer.
I think you are perhaps being a little sensitive.
Thanks for sharing Max! Hi DN, despite your impression of the title, this is a true step by step guide, not satire or a cynical take on the brutal work of logo design - this truly is a way to make a logo fast in a pinch. Hope you enjoy!
ok.. I'll be the first to bite..
Do you feel that the title is clickbait?
And - is there a reason you have omitted any kind of explanation about the usual process of a branding exercise, or a typical professional logo design, and the value behind it?
This chaps response is the sort of thing I was hoping to not see - https://medium.com/@andreguerra_27644/dude-this-is-fucking-refreshing-c168cd6b3c5c#.cjyqbgokt
no - i don't feel this is click bait at all - its a straightforward title and the article explains exactly what the title states - I will do another post on the importance of hiring a professional designer and the process behind creating a real logo by a pro - I don't believe for one minute this post degrades the profession or craft of a designer - my hope is non-designer types try the steps in this post and then see how hard it really is to design something which opens the conversation up to them hiring a professional logo designer.
"my hope is non-designer types try the steps in this post and then see how hard it really is to design something"
I just don't believe there is any universe in which this will happen.
In regards to the degradation of design as a practice, I don't personally believe that your article does this either.. The kind of people who will use a free 5 minute logo are likely not the type who will pay for a designer anyway..
This may be a community of designers, but that doesn't necessarily mean everyone here is a) a pro, or b) a brand/logo designer.... I have always had the impression that there were a lot of UX people here, as well as some that focus primarily on code etc....This article may well have been perfect for a lot of them! So although Marc's post about how to make a logo in 5 minutes may not appeal to those of you that are pro's or branding experts, it may be that some folks here found it useful...
Lets not get so sour here so fast.... remember the creed folks....keep it nice :)
I'll send this next time a friend or family member asks for logo help, since I don't always have time to take on another (free) project. Very useful.
I don't see why people are calling clickbait. The article delivers exactly what the title implies, and the process is perfect for an entrepreneur with tons of ideas that wants something respectable in a short amount of time. Keep it up, Marc
I guess if I were to put it down to one thing, it would be that the title seems to play off the widely discussed topic of people devaluing design as a practice. When designers (a large audience of designernews.co) look at a title like this, they may see it as "Why you don't need a designer". I assume that's not what Marc intended, but I think it would be naive, and a little arrogant to say that it's not possible.
Personally, I am just curious about whether Marc purposefully omitted an explanation about the value of a professional design process, and I'm genuinely curious to know whether he considers the title to be clickbait.. I ask because there are direct links to his business within the article, so I can only imagine that it's positive exposure for his business.
"and the process is perfect for an entrepreneur with tons of ideas that wants something respectable in a short amount of time" - Can't argue with this.. But the omission of an explanation about the importance of professional design processes leads me to believe that many of these entrepreneurs will simply stick with their 5 minute logo when they really should be investing in their brand.
This is great. Interesting take for the given audience and an awesome to promote thyself!
See also: http://logo.squarespace.com/
Hold on, hold on. Let me just grab some popcorn...