This. First thing I thought when I saw it.
This is what I saw
Requisite "RIP Rdio" comment. Hopefully they'll revive it.
anyone else notice that the youtube announcement video only had about 4000-5000 views in 12 hours but was in the "trending" section. Seems like you can pay your way to the trending section.
Felt very MTV. Fitting. Their old logo was boring and made me feel like I was about to listen to Classic FM.
It's too bad Pandora won't improve their product. I was a paying customer for 4 or so years and dropped them for Spotify.
- The Music Genome project has not progressed. After stations receive a certain amount of likes the music doesn't change. No new music is ever added.
- Desktop app is an old Adobe Air app. Every time I open it, I have to update Adobe Air. It works, but it is really ugly.
- The price kept going up. When I started paying it was $2/mo. Had I renewed it would have been $5/mo.
I like the brand direction, but wish this effort would have been put back into the product.
They are putting effort into the product. If you read the article, the reason they re-branded is in anticipation of a full product overhaul.
The move is likely in anticipation of the company’s plan to take on Spotify and Apple Music. That is, after years of only offering music recommendations, you will finally be able to play anything you want with an upcoming full-fledged unlimited streaming plan.
There have been so many rebrands this year.
The logo and the accompanying launch video were just delightful. Glad to see they had some fun with this one.
Their announcement video: https://www.youtube.com/watch?v=gSJCT9kjFBo
"Look at our quirky logo! Millennials! Look! Hey, where are you going?"
Ugh, you can tell they are trying to get the young audience.
I just see a random P.
To me, looks like it's a brand without soul.
The app icon looks just like Rdio's white icon! Maybe Rdio is coming back as Pandora?
Just the fact they feel the need to dress it up with animated fancy graphics, kind of says it all. I dislike this just as much as the new Paypal logo and it is practically the same logo,
Just as boring (if not more so) than the old version. The flexibility adds some visual interest to the brand, but that won't be very helpful outside of promo materials.
Disagree entirely. Pandora's serif P logo has never conveyed "fun music company". The logo looked like a streaming site for classical Mozart.
This rebrand is much more modern and youthful, and more inline with their new direct competitors (Spotify/Apple Music).
The old one was far from good, the new one just isn't particularly inspiring either imo. Definitely a visual improvement (and I'm sure the identity as a whole will improve), but as a standalone logo it's boring.
Yes the new logo is more "modern & youthful", but don't you think they could of gone a bit further... I feel like the promo video is trying to show an edgy/wild branding identity, which works really well and has some really interesting P marks. I just feel, in comparison, the logo falls short of what could be possible and what's conveyed in their own video. just my 2 cent tho