The way it displays choices (the use of animation) makes it super easy to pick the first choice.
I was thinking that too... its such a strong nudge.
They really make good use of sound as well -- if you move the cursor, there's a positional audio effect.
Have to say... WOW. Lovely execution of visuals with instant immersion.
The sound was the first thing that got my attention, subtle but incredibly effective. Whilst this is a gamified experience, I do wonder how audio would effect less immersive websites?
Great work by the Pottermore team (does anyone know who's on the team?)
I got "Marsh Harrier"! What a great website, kudos to the Pottermore team!
Really well done! Did anyone else click on one word only to have the other word chosen?
My patronus is a Night Jar!