Super disappointed in the direction Apple is moving on their marketing sites. They aren't setting trends anymore, they're following them (and not doing a very good job at it).

The text-on-top-of full-bleed image thing feels super claustrophobic and monotone. The contrast has been ripped out of the imagery and the text is hard to read. This design completely lacks any whitespace and balance. And the "+" to open pattern is extremely annoying to navigate. Ouch.