Such a thorough article, detailing the full rebranding process from start to finish. The result is amazing.
Love it, great interactions !
Nice job! Looks like it all ties together nicely and the write up was great.
"Our use of the ‘Brandon’ typeface didn’t give us a strong voice and it’s over-use by many startup companies meant it could never be our own."
"... so we used a geometric sans-serif to try and stand out from the crowd" they neglected to add.
Seriously though, it's great work, and a lovely case-study. The characters are my favourite bit, I adore the personality and care that has been given to them, and how they reflect the core brand tenets. Clearly an absolute sh*t tonne of work has gone into this, and the results speak for themselves.
This is actually a great article.
Sometimes rebrand articles can feel like the walls of post-its and sketches have been done after the final design has been chosen, just to make it look like there was a process. But it's clear a ton of thought went into this rebrand.
What a beautiful outcome!
Really really like it. Bright, bold, recognisable, approachable, memorable, compelling.