"Our use of the ‘Brandon’ typeface didn’t give us a strong voice and it’s over-use by many startup companies meant it could never be our own."

"... so we used a geometric sans-serif to try and stand out from the crowd" they neglected to add.

Seriously though, it's great work, and a lovely case-study. The characters are my favourite bit, I adore the personality and care that has been given to them, and how they reflect the core brand tenets. Clearly an absolute sh*t tonne of work has gone into this, and the results speak for themselves.

Top work!

Nice job! Looks like it all ties together nicely and the write up was great.

Love it, great interactions !

Such a thorough article, detailing the full rebranding process from start to finish. The result is amazing.

Really really like it. Bright, bold, recognisable, approachable, memorable, compelling.

This is actually a great article.

Sometimes rebrand articles can feel like the walls of post-its and sketches have been done after the final design has been chosen, just to make it look like there was a process. But it's clear a ton of thought went into this rebrand.

What a beautiful outcome!