6 comments

  • Mulenga AgleyMulenga Agley, 3 years ago

    Such a thorough article, detailing the full rebranding process from start to finish. The result is amazing.

    2 points
  • Scott Thomsen, 3 years ago

    Love it, great interactions !

    2 points
  • James Young, 3 years ago

    Nice job! Looks like it all ties together nicely and the write up was great.

    2 points
  • Tom WoodTom Wood, 3 years ago

    "Our use of the ‘Brandon’ typeface didn’t give us a strong voice and it’s over-use by many startup companies meant it could never be our own."

    "... so we used a geometric sans-serif to try and stand out from the crowd" they neglected to add.

    Seriously though, it's great work, and a lovely case-study. The characters are my favourite bit, I adore the personality and care that has been given to them, and how they reflect the core brand tenets. Clearly an absolute sh*t tonne of work has gone into this, and the results speak for themselves.

    Top work!

    2 points
  • James GillJames Gill, 3 years ago

    This is actually a great article.

    Sometimes rebrand articles can feel like the walls of post-its and sketches have been done after the final design has been chosen, just to make it look like there was a process. But it's clear a ton of thought went into this rebrand.

    What a beautiful outcome!

    0 points
  • Kat ☺, 3 years ago

    Really really like it. Bright, bold, recognisable, approachable, memorable, compelling.

    0 points