I really like this article/opinion. With the launch of the 6S it really hit me... the past few years now I feel Apple is designing hardware now with the goal of looking amazing when it's not being used. It's all for show/sales/marketing.
While the new super glossy black looks hot as shit spinning in some video, it's going to be an absolute fingerprint mess in the real world.
With the iPhone 6, they began a trend making the phones so thin, but so slippery that now you're pretty much forced to use a case so it won't slip out of your hands and crash to the pavement.
Even the latest iMac design - where they taper it down to the edges looks cool, but it gets way hotter than it should because they have to jam everything in there.
Some part of me almost wonders if the biggest thing holding back huge leaps like before is the cost to create the ideas... but also the scale at which they need to do it (the ability to produce enough next-gen/amazing components for them).
I tried to write a response to this twice and all I can come up with is: Seagull Design.
I'm confused. Are you saying the author is doing this or Apple?
Clearly the author. He's proposing all of these design changes as if it's mandatory that it's Apple's job to wow us every time they release a product.
He says comments like:
Apple’s aesthetics have grown stale.
But why? Is it because Apple isn't changing their designs or is it because other hardware manufactures are copying Apples design choices? Apple shouldn't just make a new phone just because Xiaomi and Samsung think space gray, gold and rose gold are the colors their flagship phones should be too.
And the remote control for Apple TV violated the first rule of TV remote design
Another comment that sounds great. I'll bet a ton of people at Blackberry were saying the same thing about a keyboard being the first thing you need to have high end typing productivity. My questions to him would be "Do you think there is a way to create a symmetrical remote that is better than the asymmetrical remotes maybe with a combination of materials, that can have weight offsets which aren't clearly visible?
He's not thinking like an Engineer or a Designer... He's not asking why or how... hence: Seagull Design.
I can't believe the NY Times published this drivel. And the main person he quotes throughout the article is his former coworker at the Times. Farhad Manjoo, what are you doing?